Learnerbly vs Forma
Side-by-side comparison of AI visibility scores, market position, and capabilities
UK self-directed L&D marketplace giving employees a managed learning budget to spend on books, courses, and events; raised $17M+; London-based;
About
Learnerbly is a UK-based learning and development marketplace that provides employees with a managed learning budget they can spend across thousands of resources — online courses, books, conferences, coaching, and other learning content — through a single platform, enabling organizations to move away from centrally curated training catalogs toward employee-driven learning investment. Founded in 2017 and headquartered in London, England, Learnerbly has raised more than $17 million and built a customer base of technology companies and professional services firms across the UK and Europe that want to modernize their L&D approach by empowering individual employees to drive their own development.\n\nLearnerbly's marketplace model aggregates content and resources from hundreds of providers including Udemy, Coursera, Blinkist, O'Reilly, and thousands of individual coaches and training providers, accessible through a unified platform where each employee has a budget — typically managed by the HR or L&D team — and can browse, request, and access resources without raising individual procurement requests. Managers and HR teams get reporting on how budgets are being used and what skills employees are investing in, enabling more data-driven L&D strategy decisions. Approval workflows allow companies to maintain oversight while preserving employee autonomy.\n\nLearnerbly competes with Benify, Go1, and Learning Pool in the UK L&D market, and with broader learning marketplace approaches from platforms like LinkedIn Learning and Degreed globally. Its differentiation lies in the self-directed budget model — which treats learning investment as an employee perk and productivity tool rather than a top-down compliance requirement — and in the breadth of its marketplace spanning structured courses, books, and live experiences in one purchasing workflow.
Forma (San Francisco) is a flexible benefits platform offering personalized lifestyle spending accounts across wellness, learning, and childcare categories; raised $40M Series B; formerly known as Twic.
About
Forma is a San Francisco-based flexible benefits platform that replaces rigid, one-size-fits-all benefit plans with personalized lifestyle spending accounts (LSAs). Employers set a budget and define eligible categories—wellness, learning, home office, childcare, and more—while employees spend through a dedicated Forma card or reimbursement portal. The platform integrates with major HRIS and payroll systems, giving HR teams real-time utilization data and compliance controls without administrative overhead. Founded in 2017 and formerly known as Twic, Forma raised $40M in Series B funding and counts hundreds of mid-market and enterprise employers among its customers.\n\nForma's product philosophy centers on benefit equity: every employee receives the same dollar value but can allocate it toward what matters most to their individual life stage and circumstances. The platform supports dozens of pre-configured spending categories and allows custom merchant rules, giving employers flexibility to align benefits with their culture and values. Employees access their balance via a mobile app, web portal, or physical card, and Forma handles receipts, compliance categorization, and IRS substantiation automatically.\n\nIn a competitive HR tech market increasingly focused on total rewards differentiation, Forma positions itself as an antidote to benefit fragmentation. Rather than managing separate vendors for gym reimbursements, tuition assistance, and commuter benefits, HR teams consolidate everything into a single LSA or multi-account structure. The company targets the 200-to-5,000-employee segment where benefits complexity is high but enterprise HRIS platforms often lack native LSA tooling.
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