Lattice vs IBM

Side-by-side comparison of AI visibility scores, market position, and capabilities

IBM leads in AI visibility (80 vs 64)
Lattice logo

Lattice

ChallengerHR Tech

Performance Management

People management platform with $3B valuation serving 4,500+ companies; performance reviews, OKR tracking, engagement surveys, and HRIS expansion competing with Culture Amp and BambooHR.

AI VisibilityBeta
Overall Score
B64
Category Rank
#1 of 2
AI Consensus
81%
Trend
stable
Per Platform
ChatGPT
70
Perplexity
62
Gemini
63

About

Lattice is a people management platform combining performance management, employee engagement surveys, goals (OKRs), and HR analytics in a unified system designed to help companies build high-performing cultures. Founded in 2015 in San Francisco by Jack Altman and Eric Koslow and having raised over $328 million in funding at a $3 billion valuation, Lattice serves over 4,500 companies — from high-growth startups to public enterprises — with performance review automation, continuous feedback tools, and manager effectiveness tracking.

Full profile
IBM logo

IBM

LeaderEnterprise Software

General

Armonk NY hybrid cloud and enterprise AI (NYSE: IBM) at $62.8B revenue; $6B+ generative AI bookings, record $12.7B free cash flow 2024, DataStax acquisition for watsonx vector database competing with Microsoft Azure for enterprise AI.

AI VisibilityBeta
Overall Score
A80
Category Rank
#56 of 1158
AI Consensus
67%
Trend
up
Per Platform
ChatGPT
74
Perplexity
71
Gemini
84

About

International Business Machines Corporation (IBM) is an Armonk, New York-based global technology and consulting company — publicly traded on the New York Stock Exchange (NYSE: IBM) as an S&P 500 component — providing hybrid cloud infrastructure, artificial intelligence software, and enterprise IT consulting through approximately 270,300 employees in 170 countries with $62.8 billion in annual revenue. Founded on June 16, 1911, as Computing-Tabulating-Recording Company through a merger orchestrated by financier Charles Ranlett Flint, renamed IBM in 1924 under Thomas Watson Sr., IBM has undergone multiple strategic transformations over its 110+ year history: building the System/360 mainframe platform (1964), launching the IBM PC (1981), selling the PC division to Lenovo (2005, $1.75B), and completing the $34 billion Red Hat acquisition (2019) that repositioned IBM as a hybrid cloud platform company. CEO Arvind Krishna (appointed April 2020) has focused IBM's strategy on three areas: hybrid cloud (powered by Red Hat OpenShift, the enterprise Kubernetes platform), AI (the watsonx platform for enterprise AI model development and deployment), and enterprise consulting. Under Krishna, IBM recorded $12.7 billion in free cash flow in 2024 (a company record), surpassed $6 billion in generative AI bookings since June 2023, and saw the stock price double — trading at all-time highs through 2024-2025. IBM announced the DataStax acquisition in 2025 to deepen watsonx's data layer with AstraDB (vector database for AI applications), DataStax Enterprise (Apache Cassandra), and Langflow (low-code AI agent development).

Full profile

AI Visibility Head-to-Head

64
Overall Score
80
#1
Category Rank
#56
81
AI Consensus
67
stable
Trend
up
70
ChatGPT
74
62
Perplexity
71
63
Gemini
84
65
Claude
74
64
Grok
81

Key Details

Category
Performance Management
General
Tier
Challenger
Leader
Entity Type
brand
company

Capabilities & Ecosystem

Capabilities

Only Lattice
Performance Management
IBM is classified as company.

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