Laminar Security vs ID.me
Side-by-side comparison of AI visibility scores, market position, and capabilities
Data security posture management for public clouds acquired by Rubrik in 2023. Discovers and classifies cloud data at rest across AWS, Azure, and GCP;
About
Laminar Security was a data security posture management company founded in 2020 by Amit Shaked and Oran Avraham, headquartered in Tel Aviv, Israel, with offices in New York. The company built a DSPM platform focused on discovering, classifying, and monitoring sensitive data at rest across public cloud environments, with the goal of helping security and data governance teams understand where their sensitive data lived, how it was exposed, and whether access controls were appropriately configured. Laminar's autonomous scanning approach required no agents and integrated via cloud-native APIs.\n\nLaminar raised $67 million in funding before being acquired by Rubrik in 2023 for a reported $200 million. Rubrik, a cloud data management and cyber resilience company, acquired Laminar to add data security posture management capabilities to its existing platform, which specializes in backup, recovery, and ransomware protection. The combination gave Rubrik customers visibility into where sensitive data lived in cloud environments alongside Rubrik's existing capabilities for protecting and recovering that data from cyber attacks.\n\nPrior to the acquisition, Laminar served enterprise customers in financial services, healthcare, and technology that were struggling with data governance in multi-cloud environments. The platform's classification engine covered hundreds of sensitive data categories and integrated with compliance frameworks for GDPR, CCPA, HIPAA, and PCI DSS. Laminar's approach to showing data lineage — tracking how sensitive data moved between cloud services and databases — was a differentiating capability that Rubrik cited as a key motivation for the acquisition.
Digital identity network covering 152M users (60% of US adults); raised $340M Series E in Sep 2025 at $2B+ valuation to combat AI-driven fraud; deployed across 20 federal agencies and 45 states.
About
ID.me is a digital identity network that provides secure, reusable identity verification for individuals accessing government services, healthcare benefits, and consumer brands online. Founded in 2010 by Blake Hall (a former U.S. Army Ranger) in McLean, Virginia, ID.me enables individuals to verify their identity once and then share that verified credential across thousands of participating organizations without repeated documentation submissions. The platform uses AI-powered facial recognition, document verification, and biometric liveness checks to establish high-assurance identity at scale.
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