Laminar Security vs Decimal
Side-by-side comparison of AI visibility scores, market position, and capabilities
Data security posture management for public clouds acquired by Rubrik in 2023. Discovers and classifies cloud data at rest across AWS, Azure, and GCP; now integrated into Rubrik's data security platform to extend DSPM alongside backup and recovery capabilities for enterprise customers.
About
Laminar Security was a data security posture management company founded in 2020 by Amit Shaked and Oran Avraham, headquartered in Tel Aviv, Israel, with offices in New York. The company built a DSPM platform focused on discovering, classifying, and monitoring sensitive data at rest across public cloud environments, with the goal of helping security and data governance teams understand where their sensitive data lived, how it was exposed, and whether access controls were appropriately configured. Laminar's autonomous scanning approach required no agents and integrated via cloud-native APIs.\n\nLaminar raised $67 million in funding before being acquired by Rubrik in 2023 for a reported $200 million. Rubrik, a cloud data management and cyber resilience company, acquired Laminar to add data security posture management capabilities to its existing platform, which specializes in backup, recovery, and ransomware protection. The combination gave Rubrik customers visibility into where sensitive data lived in cloud environments alongside Rubrik's existing capabilities for protecting and recovering that data from cyber attacks.\n\nPrior to the acquisition, Laminar served enterprise customers in financial services, healthcare, and technology that were struggling with data governance in multi-cloud environments. The platform's classification engine covered hundreds of sensitive data categories and integrated with compliance frameworks for GDPR, CCPA, HIPAA, and PCI DSS. Laminar's approach to showing data lineage — tracking how sensitive data moved between cloud services and databases — was a differentiating capability that Rubrik cited as a key motivation for the acquisition.
Tech-enabled bookkeeping pairing dedicated accountants with proprietary automation; flat monthly subscription; founded 2020 in Fishers, Indiana; faster close with full client transparency.
About
Decimal is a Fishers, Indiana-based technology-enabled bookkeeping company that provides small businesses with a dedicated accounting team and a modern software platform for a flat monthly subscription. Founded in 2020, Decimal was built to address the most common frustration of small business owners who have outgrown DIY bookkeeping but find traditional bookkeeping firms slow, expensive, and opaque. Decimal pairs each client with a dedicated bookkeeper and accounting team who are supported by proprietary software that automates routine transaction processing, exception identification, and reporting, allowing the human team to focus on accuracy review, month-end close, and client communication rather than manual data entry.\n\nDecimal's product experience centers on transparency and responsiveness. Clients access their books through a web portal with real-time financial dashboards showing cash position, profit and loss, and accounts receivable and payable balances. The platform includes a communication thread for each question or task, giving small business owners visibility into the status of their bookkeeping without email chains or phone tag. Decimal's pricing model is a flat monthly subscription based on business complexity rather than hours worked, making costs predictable and removing the billing anxiety that characterizes traditional bookkeeping relationships.\n\nDecimal targets small businesses with $500,000 to $10 million in annual revenue that need accurate, timely books and periodic financial guidance but are not yet ready for a full-time accounting hire or a CFO-level engagement. The company operates as a fully remote team and serves clients across the United States in industries including professional services, e-commerce, retail, and service businesses. Decimal competes with Bench, Pilot, and Botkeeper in the technology-enabled bookkeeping market, differentiating on its dedicated team model, the quality of its software-plus-human integration, and its Midwestern operational roots that keep its cost structure competitive.
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