Kry vs Noom
Side-by-side comparison of AI visibility scores, market position, and capabilities
Kry (Livi in UK/France) is Europe's leading digital primary care platform with $2B valuation; operates 60+ clinics; raised €516M total from Accel, Index Ventures, and Creandum;
About
Kry is a Swedish digital healthcare company founded in 2014 by Johannes Schildt and headquartered in Stockholm. It operates under the brand Kry in Sweden, Norway, and Germany, and as Livi in the UK and France. The company provides a hybrid primary care platform that combines on-demand video consultations — connecting patients with licensed physicians, nurses, and specialists within minutes through its app — with a network of 60+ physical primary care clinics where patients can book in-person appointments. This dual model enables Kry to serve the full spectrum of primary care needs, from acute digital triage to chronic disease management and preventive care.
Noom is a digital weight health program combining psychology-based behavioral coaching, food logging, and human coaching to help members build sustainable healthy habits.
About
Noom is a digital health company founded in 2008 that has grown into one of the most widely used weight management platforms, serving millions of members through its psychology-driven approach to behavior change. The platform combines daily lessons on cognitive behavioral techniques, food logging with a traffic-light color-coding system, personal coaching from trained health coaches, and group support to help members change their relationship with food and exercise. Noom raised over $540M and reached a $3.7B valuation, establishing it as a leading consumer digital health company. The company has expanded beyond weight loss into a broader weight health platform addressing both weight management and weight-related conditions including type 2 diabetes management with its Noom Med offering that includes GLP-1 medication prescribing. As GLP-1 medications like Ozempic and Wegovy have transformed the weight loss market, Noom has positioned its behavioral coaching as essential to sustainable results alongside medication. The platform serves both direct-to-consumer subscribers and employer health plans that offer Noom as a weight management benefit for their workforces.
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