KnowBe4 vs ID.me
Side-by-side comparison of AI visibility scores, market position, and capabilities
KnowBe4 is the world's largest security awareness training platform, delivering simulated phishing, compliance training, and human risk management to 65,000+ organizations.
About
KnowBe4 is a cybersecurity company headquartered in Tampa, Florida that operates the world's largest security awareness training and simulated phishing platform, serving over 65,000 organizations across 11 million users. Founded in 2010 by Stu Sjouwerman, the company was built on the thesis that the human element — employees who click phishing links, reuse passwords, and inadvertently install malware — represents the primary attack vector in the majority of successful breaches, and that continuous, measurable security awareness training combined with simulated phishing exercises is the most effective way to reduce this human risk. KnowBe4 went public in 2021 and was taken private by Vista Equity Partners in 2023 in a transaction valued at approximately $4.6 billion.
Digital identity network covering 152M users (60% of US adults); raised $340M Series E in Sep 2025 at $2B+ valuation to combat AI-driven fraud; deployed across 20 federal agencies and 45 states.
About
ID.me is a digital identity network that provides secure, reusable identity verification for individuals accessing government services, healthcare benefits, and consumer brands online. Founded in 2010 by Blake Hall (a former U.S. Army Ranger) in McLean, Virginia, ID.me enables individuals to verify their identity once and then share that verified credential across thousands of participating organizations without repeated documentation submissions. The platform uses AI-powered facial recognition, document verification, and biometric liveness checks to establish high-assurance identity at scale.
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