KnowBe4 vs Horizon3.ai
Side-by-side comparison of AI visibility scores, market position, and capabilities
KnowBe4 is the world's largest security awareness training platform, delivering simulated phishing, compliance training, and human risk management to 65,000+ organizations.
About
KnowBe4 is a cybersecurity company headquartered in Tampa, Florida that operates the world's largest security awareness training and simulated phishing platform, serving over 65,000 organizations across 11 million users. Founded in 2010 by Stu Sjouwerman, the company was built on the thesis that the human element — employees who click phishing links, reuse passwords, and inadvertently install malware — represents the primary attack vector in the majority of successful breaches, and that continuous, measurable security awareness training combined with simulated phishing exercises is the most effective way to reduce this human risk. KnowBe4 went public in 2021 and was taken private by Vista Equity Partners in 2023 in a transaction valued at approximately $4.6 billion.
Horizon3.ai's NodeZero platform has executed 170,000+ autonomous pentests across 4,000 companies; reported 137% ARR growth in 1H 2025 with enterprise ARR up 485% YoY;
About
Horizon3.ai is a cybersecurity company founded in 2019 by former US National Security veterans and headquartered in San Francisco. Its flagship product, NodeZero, is an autonomous penetration testing platform that executes real-world attack techniques without agents or disruption — simulating what a sophisticated attacker would do across networks, Active Directory environments, cloud infrastructure, and containerized workloads. NodeZero autonomously discovers and chains vulnerabilities, exfiltrates credentials, and generates remediation guidance, replacing the need for infrequent and expensive manual pentests.
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