KnowBe4 vs Beyond Identity
Side-by-side comparison of AI visibility scores, market position, and capabilities
KnowBe4 is the world's largest security awareness training platform, delivering simulated phishing, compliance training, and human risk management to 65,000+ organizations.
About
KnowBe4 is a cybersecurity company headquartered in Tampa, Florida that operates the world's largest security awareness training and simulated phishing platform, serving over 65,000 organizations across 11 million users. Founded in 2010 by Stu Sjouwerman, the company was built on the thesis that the human element — employees who click phishing links, reuse passwords, and inadvertently install malware — represents the primary attack vector in the majority of successful breaches, and that continuous, measurable security awareness training combined with simulated phishing exercises is the most effective way to reduce this human risk. KnowBe4 went public in 2021 and was taken private by Vista Equity Partners in 2023 in a transaction valued at approximately $4.6 billion.
Passwordless MFA unicorn valued at $1.1B (Series C, 2022) with $205M total raised; eliminates passwords for enterprise and customer authentication using device-bound cryptographic keys.
About
Beyond Identity is a cybersecurity company founded in 2020 by Jim Clark (founder of Netscape and Silicon Graphics) and Tom Casey, built around the conviction that passwords are fundamentally insecure and should be eliminated entirely. The company's platform provides invisible, un-phishable multi-factor authentication by binding credentials to the physical device using platform cryptography (Secure Enclave / TPM), eliminating the need for passwords, one-time codes, or push notifications that can be stolen, phished, or intercepted. The platform simultaneously verifies device security posture — checking for disk encryption, OS patches, and endpoint detection status — at every authentication event.
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