Knock vs Shopify
Side-by-side comparison of AI visibility scores, market position, and capabilities
CRM for multifamily apartment operators; centralizes leads with automated follow-up, tour scheduling, and application processing; portfolio analytics dashboard. Based in Seattle, WA.
About
Knock is a Seattle-based property technology company that provides a CRM and lead management platform designed specifically for multifamily apartment communities and operators. The platform centralizes leads from all sources — ILS listings, website, walk-ins, referrals — into a unified prospect pipeline with automated follow-up sequences, tour scheduling, application processing, and renewal communication. Knock's analytics provide property managers and regional directors with real-time visibility into lead-to-lease conversion metrics, agent performance, and pipeline health across portfolios. The company also offers resident retention features including automated lease renewal outreach, resident communication, and maintenance request management. Knock serves thousands of multifamily communities and regional management companies including large national operators. Founded in 2014, Knock was acquired by RealPage in 2021, integrating with RealPage's broader property management software portfolio while maintaining its brand. It competes with Funnel, Entrata, and Yardi in the multifamily CRM and leasing platform market.
NYSE: SHOP e-commerce platform at $8.88B FY2024 revenue with $292.28B GMV across 4.82M stores; Black Friday $11.5B processing competing with WooCommerce and BigCommerce for small-to-enterprise direct-to-consumer commerce.
About
Shopify Inc. is an Ottawa, Canada-based e-commerce platform — listed on NYSE (NYSE: SHOP) — providing 4.82+ million active merchant stores of all sizes (from solo entrepreneurs to enterprise brands) with tools for online store creation, multi-channel selling (web, mobile, social, in-person), payment processing (Shopify Payments, Shop Pay), inventory management, fulfillment, and marketing analytics, generating $8.88 billion in revenue in fiscal year 2024 (+26% year-over-year) with $292.28 billion in gross merchandise volume (GMV, +24%) and 875+ million customers who have purchased from Shopify merchant stores. Founded in 2006 by Tobias Lütke, Daniel Weinand, and Scott Lake (started as a snowboard equipment store, pivoted to become the platform), Shopify has become the operating system for independent commerce — the default e-commerce infrastructure for the direct-to-consumer brand economy.
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