Kendra Scott vs Ulta Beauty
Side-by-side comparison of AI visibility scores, market position, and capabilities
Kendra Scott is an Austin-based fashion jewelry brand with 125+ retail stores and strong DTC e-commerce; founded by Kendra Scott in 2002; valued at over $1B;
About
Kendra Scott is an Austin, Texas-based fashion jewelry and lifestyle brand founded in 2002 by Kendra Scott with $500 and a spare bedroom. The company designs and sells a broad range of jewelry and accessories — spanning fashion and demi-fine jewelry, fine jewelry, watches, engagement rings, fragrances, and home accessories — with a distinctive aesthetic combining bold gemstones, natural materials, and colorful designs. Kendra Scott is one of the most recognized American fashion jewelry brands, with a retail presence of 125+ company-owned stores, a strong direct-to-consumer e-commerce channel, and wholesale distribution through major retailers including Nordstrom and Bloomingdale's.
NASDAQ-listed (ULTA) largest US beauty retailer with 1,400+ stores and 44M loyalty members; prestige-to-mass-plus-salon format competing with Sephora and Target shop-in-shop for total beauty spend.
About
Ulta Beauty is the largest US beauty retailer — operating 1,400+ stores across 50 states that combine prestige, mass-market, and salon product sales with in-store salon and beauty services in a single destination format that no other beauty retailer matches. Listed on NASDAQ (NASDAQ: ULTA), Ulta generated approximately $11.3 billion in net sales in fiscal year 2024 and operates the Ultamate Rewards loyalty program with 44+ million members, which is among the largest loyalty programs in US retail.
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