Side-by-side comparison of AI visibility scores, market position, and capabilities
Leading travel metasearch engine owned by Booking Holdings; searches 100s of sites for flights, hotels, cars. Operates KAYAK, Momondo, and HotelsCombined.
KAYAK is a travel metasearch engine founded in 2004 by Steve Hafner and Paul English, acquired by Booking Holdings (then Priceline Group) for $1.8B in 2013. Headquartered in Stamford, Connecticut, KAYAK aggregates flight, hotel, car rental, and vacation package results from hundreds of travel sites, enabling one-click comparison shopping. Its product suite includes KAYAK.com, the Momondo brand (acquired 2017), HotelsCombined, and a business travel management platform, KAYAK for Business.\n\nKAYAK's revenue model is primarily CPC (cost-per-click), charging airlines, OTAs, and hotels for qualified referrals rather than taking a booking commission. This metasearch model positions KAYAK as a neutral aggregator rather than a competing OTA, though it also offers direct booking through its platform in select categories. KAYAK for Business targets corporate travel managers with policy controls and expense integrations.\n\nAs a wholly owned subsidiary of Booking Holdings ($26.9B revenue FY2025), KAYAK does not report standalone financials. It remains one of the most visited travel websites globally, with over 300 million monthly searches across its brand portfolio. KAYAK's AI trip-planning features and integration with Booking.com inventory have strengthened its position as a one-stop travel research tool heading into 2026.
World's largest hotel franchisor by property count (NYSE: WH); 9,200+ hotels across 24 brands including Days Inn, Super 8, and La Quinta; FY2025 revenue $1.44B; record 72,000 rooms opened in 2025; 110M Wyndham Rewards members across 95 countries.
Wyndham Hotels & Resorts is the world's largest hotel franchising company by number of properties, headquartered in Parsippany, New Jersey. Spun off from Wyndham Worldwide in 2018, the company owns 24 hotel brands—including Days Inn, Super 8, La Quinta, Ramada, Travelodge, and Wyndham Grand—spanning economy to upper-midscale segments. Its franchise-first model spans over 95 countries with a development pipeline approaching 260,000 rooms.\n\nWyndham's Wyndham Rewards loyalty program has approximately 110 million enrolled members. The company focuses heavily on independent hotel conversions, leveraging its Trademark Collection and ECHO Suites brands to capture midscale demand with lower conversion costs. Its economy and midscale positioning makes it resilient to consumer trade-down cycles.\n\nWyndham reported FY2025 revenues of $1.44B, slightly up from $1.41B in 2024. The company achieved a record 72,000 new room openings in 2025, pushing its global development pipeline to a record 259,000 rooms (+3% YoY). While global RevPAR dipped 3% YoY due to U.S. softness, international markets remained flat and the company maintained strong franchisee unit economics.
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