Kaspr vs Morning Consult
Side-by-side comparison of AI visibility scores, market position, and capabilities
B2B contact data platform for finding phone numbers and emails of prospects. Paris France, acquired by Cognism, provides LinkedIn-integrated prospecting data for European SDR teams.
About
Kaspr is a B2B contact data platform that helps sales development representatives find phone numbers and email addresses of business prospects, with tight LinkedIn integration that allows data extraction directly from LinkedIn profiles. Founded in 2018 and headquartered in Paris, France, Kaspr was acquired by Cognism to strengthen the combined entity's European contact data coverage and distribution through complementary product channels. Kaspr targets SDR teams seeking fast, LinkedIn-native access to prospect contact data.\n\nKaspr's Chrome extension integrates directly into LinkedIn, allowing SDRs to reveal contact details for prospect profiles with a single click without leaving the LinkedIn interface. The platform's contact data covers mobile phone numbers and professional email addresses for European and international business contacts. Contacts can be pushed to CRM systems and sales engagement platforms directly from the extension, reducing manual data entry in the prospecting workflow.\n\nFollowing its acquisition by Cognism, Kaspr operates as a complementary product in the Cognism portfolio — with Kaspr serving individual SDRs and smaller teams seeking affordable LinkedIn-native prospecting tools, while Cognism's enterprise platform serves larger revenue teams with bulk data exports, intent signals, and GDPR compliance infrastructure. The acquisition strengthened Cognism's coverage of French and broader European prospect data while adding a LinkedIn-integrated product channel to its portfolio.
Morning Consult is a global data intelligence platform with ~$105M revenue; conducts 30M+ interviews across 45 markets; launched AI-powered Intelligence tools in Nov 2024 driving record 2024 revenue growth.
About
Morning Consult is a global data intelligence company that provides real-time insights into consumer behavior, brand sentiment, public opinion, and market trends through continuous high-frequency survey research. Founded in 2014 by Michael Ramlet and Kyle Dropp in Washington, D.C., Morning Consult has grown from a political polling firm into a sophisticated commercial intelligence platform serving enterprise clients across financial services, consumer goods, technology, healthcare, and media. The company conducts over 30 million interviews annually across more than 45 countries, generating a continuous stream of decision-grade data that clients access through its Intelligence platform and custom research services.
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