Kapwing vs ElevenLabs

Side-by-side comparison of AI visibility scores, market position, and capabilities

ElevenLabs leads in AI visibility (84 vs 59)
Kapwing logo

Kapwing

ChallengerContent & Media

AI Video Editing

Browser-based video editor for social media teams with AI subtitle generation, meme maker, and team collaboration. San Francisco CA; raised $37M; multi-user workspace and shared asset libraries differentiate it from single-user tools for agency and in-house teams.

AI VisibilityBeta
Overall Score
C59
Category Rank
#3 of 11
AI Consensus
71%
Trend
up
Per Platform
ChatGPT
62
Perplexity
67
Gemini
66

About

Kapwing is a San Francisco-based online video editing platform designed for social media content teams, marketers, and creators who need a collaborative, browser-based tool for producing video, GIFs, images, and memes. Founded in 2017 and having raised $37M in venture funding, Kapwing differentiates itself through its emphasis on team collaboration—multiple users can work simultaneously on the same project, leave feedback, and access shared asset libraries from a unified workspace. This makes it particularly well-suited for social media agencies, in-house content teams, and media organizations running concurrent campaigns across platforms.

Full profile
ElevenLabs logo

ElevenLabs

ChallengerAI & Machine Learning

Voice AI

$500M Series D at $11B valuation (Feb 2026) — largest voice AI funding round ever. $330M ARR; 1M+ developers using the API. Enterprise customers: Deutsche Telekom, Revolut, Meta, Salesforce. Voices in 32 languages; real-time cloning from 1 second of audio.

AI VisibilityBeta
Overall Score
A84
Category Rank
#1 of 1
AI Consensus
64%
Trend
up
Per Platform
ChatGPT
79
Perplexity
89
Gemini
82

About

ElevenLabs was founded in 2022 by Piotr Dabkowski and Mati Staniszewski, two former Google and Palantir engineers who set out to break the language barrier using AI voice technology. The company specializes in AI-powered voice synthesis, cloning, and dubbing, enabling developers and enterprises to generate human-quality speech in over 30 languages. Its core technology combines deep learning models trained on massive speech datasets to produce natural-sounding voices indistinguishable from real humans.\n\nElevenLabs offers a suite of products including its flagship text-to-speech API, voice cloning tools, and an AI dubbing platform that localizes video content while preserving the speaker's original voice. Its products target a broad audience—from indie developers building audio apps to large enterprises deploying voice interfaces at scale. Key differentiators include ultra-low latency streaming synthesis, fine-grained voice customization, and a growing library of pre-built AI voices across accents and styles.\n\nElevenLabs has grown rapidly, surpassing $330M in annualized revenue and serving over 1 million developers. Enterprise clients include Deutsche Telekom, Spotify, and leading media companies. In February 2026, the company closed a $500M Series D at an $11B valuation, cementing its position as the market leader in AI voice. Its APIs power podcasts, audiobooks, video games, and customer service bots worldwide, making ElevenLabs the default infrastructure layer for AI-generated audio.

Full profile

AI Visibility Head-to-Head

59
Overall Score
84
#3
Category Rank
#1
71
AI Consensus
64
up
Trend
up
62
ChatGPT
79
67
Perplexity
89
66
Gemini
82
57
Claude
75
69
Grok
88

Key Details

Category
AI Video Editing
Voice AI
Tier
Challenger
Challenger
Entity Type
brand
brand

Capabilities & Ecosystem

Capabilities

Only ElevenLabs
Voice AI

Integrations

Only ElevenLabs

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