JustAI vs Shaped
Side-by-side comparison of AI visibility scores, market position, and capabilities
AI-native lifecycle marketing platform automating personalized email and push campaigns; $1.7M YC W24-backed from Peak XV with $5.1M revenue at launch serving Coursera and Thumbtack competing with Braze.
About
JustAI (formerly Just Words) is a San Francisco-based AI-first lifecycle marketing platform that automates personalized email, push notification, and in-app messaging campaigns for enterprise businesses — using AI models to write, test, and optimize marketing copy and send-time decisions at scale. Founded in 2024 and backed by Peak XV Partners (formerly Sequoia India/Southeast Asia) and Y Combinator (W24) with $1.7 million raised, JustAI generated $5.1 million in revenue by June 2024 with a 3-person team, serving customers including Coursera, Thumbtack, and Tumblr.
Managed recommendation API with deep-learning personalized feeds; $8M Series A from Madrona, serving Outdoorsy and QVC with Meta-caliber personalization for companies without ML engineering teams.
About
Shaped is a San Francisco-based machine learning infrastructure company that provides production-ready recommendation systems and personalized feed APIs that businesses integrate to deliver relevant content, products, and notifications to users — eliminating the need to build and maintain complex recommendation engineering in-house. Founded by former Meta recommendation systems engineer Tullie Murrell, Shaped raised $8 million in Series A funding in July 2024 from Madrona Venture Group and Global Founders Capital, serving customers including Outdoorsy (peer-to-peer RV rental), Brazilian grocery app Trela, and QVC.
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