Itron vs Trimble Ag Software
Side-by-side comparison of AI visibility scores, market position, and capabilities
$2.4B revenue 2024 (+12% YoY); $324M EBITDA (+43% YoY); $208M free cash flow (+$110M YoY); 2M Xcel Energy meters Jan 2024; 7.7M HEDNO Greece contract 2025; smart meter market $28.2B 2024; leader
About
Itron is a global technology company founded in 1977 and headquartered in Liberty Lake, Washington, that provides smart metering hardware, grid-edge intelligence, and network infrastructure for electric, gas, and water utilities worldwide. The company was built on the premise that utilities need accurate, timely consumption data to manage their networks effectively and that the physical infrastructure for collecting that data — meters, communications networks, and analytics platforms — requires specialized engineering and operational expertise at global scale. Itron's mission is to create a more resourceful world by enabling utilities to optimize the delivery of energy and water.\n\nItron's product and platform portfolio spans advanced metering infrastructure (AMI), grid edge intelligence, network management, and utility analytics. The company manufactures smart meters and communications modules and operates the Itron Riva network — a distributed intelligence platform that moves data processing from the utility back office to the edge of the grid. Itron serves electric, gas, and water utilities across more than 100 countries and has deployed smart metering solutions for major utilities including a 2 million meter contract with Xcel Energy and a 7.7 million meter contract with HEDNO in Greece.\n\nItron reported $2.4 billion in revenue for 2024, a 12% increase year over year, and $324 million in EBITDA, up 43% year over year — metrics that reflect both strong market demand for grid modernization and improving operational leverage. The company trades on Nasdaq under the ticker ITRI and holds a strong competitive position as utilities globally accelerate AMI deployments driven by regulatory mandates, electrification demand growth, and the operational requirements of integrating distributed energy resources into aging grid infrastructure.
Trimble (NASDAQ: TRMB) precision agriculture software with GPS guidance and variable rate application for farm management; competing with John Deere Operations Center and Climate FieldView for crop data platform.
About
Trimble Ag Software is the precision agriculture software division of Trimble Inc. (NASDAQ: TRMB) — a Sunnyvale, California-based positioning and workflow technology company with $3.7 billion in annual revenue — providing farmers, agronomists, and farm managers with field mapping, GPS-guided variable rate application, crop record management, and agronomic analytics that enable data-driven farming decisions across planting, spraying, harvesting, and soil management. Operating under the Trimble Agriculture brand with products including Trimble TMX-2050, Trimble Farmer Core/Pro/Premium, and the Trimble Connected Farm suite, the division serves large-scale crop producers and ag service providers in North America, Europe, and Australia.
AI Visibility Head-to-Head
Capabilities & Ecosystem
Capabilities
Integrations
Also Compare
Track AI Visibility in Real Time
Monitor how your brand performs across ChatGPT, Gemini, Perplexity, Claude, and Grok daily.