Itron vs CropX
Side-by-side comparison of AI visibility scores, market position, and capabilities
$2.4B revenue 2024 (+12% YoY); $324M EBITDA (+43% YoY); $208M free cash flow (+$110M YoY); 2M Xcel Energy meters Jan 2024; 7.7M HEDNO Greece contract 2025; smart meter market $28.2B 2024; leader
About
Itron is a global technology company founded in 1977 and headquartered in Liberty Lake, Washington, that provides smart metering hardware, grid-edge intelligence, and network infrastructure for electric, gas, and water utilities worldwide. The company was built on the premise that utilities need accurate, timely consumption data to manage their networks effectively and that the physical infrastructure for collecting that data — meters, communications networks, and analytics platforms — requires specialized engineering and operational expertise at global scale. Itron's mission is to create a more resourceful world by enabling utilities to optimize the delivery of energy and water.\n\nItron's product and platform portfolio spans advanced metering infrastructure (AMI), grid edge intelligence, network management, and utility analytics. The company manufactures smart meters and communications modules and operates the Itron Riva network — a distributed intelligence platform that moves data processing from the utility back office to the edge of the grid. Itron serves electric, gas, and water utilities across more than 100 countries and has deployed smart metering solutions for major utilities including a 2 million meter contract with Xcel Energy and a 7.7 million meter contract with HEDNO in Greece.\n\nItron reported $2.4 billion in revenue for 2024, a 12% increase year over year, and $324 million in EBITDA, up 43% year over year — metrics that reflect both strong market demand for grid modernization and improving operational leverage. The company trades on Nasdaq under the ticker ITRI and holds a strong competitive position as utilities globally accelerate AMI deployments driven by regulatory mandates, electrification demand growth, and the operational requirements of integrating distributed energy resources into aging grid infrastructure.
$3.5M annual revenue 2025; $86.1M total funding (Series C Oct 2023); deployed in 60+ countries; acquired Regen adding 130K acres; 134 employees; precision agriculture market $8.7B 2024; subscription-based model
About
CropX was founded in 2014 in Tel Aviv, Israel, with the mission of helping farmers improve crop yields and reduce resource consumption through precision agriculture technology. The company developed soil sensing hardware and analytics software that translate subsurface soil data into actionable irrigation and nutrient management recommendations, enabling farms of any size to optimize inputs based on actual field conditions rather than generalized agronomic guidelines.\n\nCropX's platform combines wireless soil sensors that measure moisture, temperature, and electrical conductivity at multiple depths with a cloud-based analytics engine that integrates weather data, satellite imagery, and farm management records. Recommendations are delivered via a mobile app, enabling farm managers to make data-driven irrigation decisions in real time. The 2023 acquisition of Regen added 130,000 acres of managed farmland to its platform and expanded its capabilities in carbon and regenerative agriculture. CropX is deployed in 60+ countries across a diverse range of crops and farm types.\n\nCropX has raised $86.1M in total funding, including a Series C in October 2023, and has grown to serve 20,000+ customers with a team of 134 employees. The company's international deployment footprint — spanning North America, Europe, Australia, and emerging agricultural markets — reflects the universal applicability of data-driven soil management. CropX sits at the intersection of precision agriculture, water conservation, and sustainable farming, three of the highest-priority investment themes in global food systems.
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