Interpublic Group of Companies (The) vs News Corp (Class B)
Side-by-side comparison of AI visibility scores, market position, and capabilities
New York global advertising holding company (NYSE: IPG) ~$10.9B FY2024 revenue; McCann/FCB/Mediabrands/Acxiom data, Omnicom $13.25B acquisition announced Dec 2024, competing with WPP and Publicis.
About
The Interpublic Group of Companies, Inc. (IPG) is a New York City-based global advertising and marketing services holding company — publicly traded on the New York Stock Exchange (NYSE: IPG) as an S&P 500 Communication Services component — operating agencies providing advertising, digital marketing, media buying, public relations, event marketing, and data analytics services through creative agencies (McCann Worldgroup, FCB/Foote, Cone & Belding, MullenLowe, LOLA), media agencies (Mediabrands — UM, Initiative, Mediahub), public relations (Weber Shandwick, GolinHarris), and specialty agencies (Jack Morton, Octagon, Momentum) through approximately 55,000 employees in 100+ countries. In December 2024, Interpublic Group agreed to be acquired by Omnicom Group (NYSE: OMC) in an all-stock transaction valued at approximately $13.25 billion — creating the world's largest advertising holding company (combined $25+ billion in annual revenue, surpassing WPP) if the transaction receives regulatory approvals from the US Department of Justice and international competition authorities. In fiscal year 2024 (pre-merger announcement), IPG reported revenues of approximately $10.9 billion (+1.5% organic growth), navigating the secular headwind of technology client advertising budget reductions (Meta, Google, Amazon pulling back on agency-managed advertising spending and bringing more digital marketing in-house) and the growth of AI-driven programmatic advertising that reduces demand for human-intensive creative and media planning labor. CEO Philippe Krakowsky has managed IPG through client account consolidation losses (major clients consolidating agency relationships to WPP, Publicis, or Dentsu from IPG agencies) while investing in IPG's data and technology capabilities (Acxiom — the first-party data and identity resolution platform acquired in 2018 for $2.3 billion) that position IPG's agencies for data-driven marketing.
Murdoch-family media company with $10.1B FY2024 revenue; WSJ 4M+ subscribers anchors Dow Jones; REA Group dominant Australian real estate portal; AI content licensing deals being pursued.
About
News Corp is a global media and information services company controlled by the Murdoch family through Class B supervoting shares, founded following the 2013 separation of Rupert Murdoch's News Corporation into two entities—Fox Corporation (entertainment and news broadcast) and News Corp (publishing and digital real estate). Headquartered in New York City and traded on Nasdaq (NWS for Class B non-voting shares; NWSA for Class A), News Corp generated approximately $10.1 billion in revenues for fiscal year 2024 (ending June 2024) under CEO Robert Thomson. Lachlan Murdoch serves as Executive Chairman, and the Murdoch family—through Rupert Murdoch's family trust—retains controlling voting power. The company's portfolio spans premium digital real estate (REA Group in Australia, Move Inc./realtor.com in the U.S.), news media (The Wall Street Journal, New York Post, The Times of London, The Australian), book publishing (HarperCollins), and subscription video (Foxtel in Australia).
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