Interpublic Group of Companies (The) vs News Corp (Class A)
Side-by-side comparison of AI visibility scores, market position, and capabilities
New York global advertising holding company (NYSE: IPG) ~$10.9B FY2024 revenue; McCann/FCB/Mediabrands/Acxiom data, Omnicom $13.25B acquisition announced Dec 2024, competing with WPP and Publicis.
About
The Interpublic Group of Companies, Inc. (IPG) is a New York City-based global advertising and marketing services holding company — publicly traded on the New York Stock Exchange (NYSE: IPG) as an S&P 500 Communication Services component — operating agencies providing advertising, digital marketing, media buying, public relations, event marketing, and data analytics services through creative agencies (McCann Worldgroup, FCB/Foote, Cone & Belding, MullenLowe, LOLA), media agencies (Mediabrands — UM, Initiative, Mediahub), public relations (Weber Shandwick, GolinHarris), and specialty agencies (Jack Morton, Octagon, Momentum) through approximately 55,000 employees in 100+ countries. In December 2024, Interpublic Group agreed to be acquired by Omnicom Group (NYSE: OMC) in an all-stock transaction valued at approximately $13.25 billion — creating the world's largest advertising holding company (combined $25+ billion in annual revenue, surpassing WPP) if the transaction receives regulatory approvals from the US Department of Justice and international competition authorities. In fiscal year 2024 (pre-merger announcement), IPG reported revenues of approximately $10.9 billion (+1.5% organic growth), navigating the secular headwind of technology client advertising budget reductions (Meta, Google, Amazon pulling back on agency-managed advertising spending and bringing more digital marketing in-house) and the growth of AI-driven programmatic advertising that reduces demand for human-intensive creative and media planning labor. CEO Philippe Krakowsky has managed IPG through client account consolidation losses (major clients consolidating agency relationships to WPP, Publicis, or Dentsu from IPG agencies) while investing in IPG's data and technology capabilities (Acxiom — the first-party data and identity resolution platform acquired in 2018 for $2.3 billion) that position IPG's agencies for data-driven marketing.
News Corp Class A shares (one vote each); same underlying $10.1B FY2024 revenue business as NWS; WSJ, Dow Jones, HarperCollins, REA Group; Murdoch family Class B supervoting control structure.
About
News Corp Class A (Nasdaq: NWSA) represents the voting shares of News Corp, a global media and information services company controlled by the Murdoch family through Class B supervoting shares, founded as the successor entity when the original News Corporation was separated in 2013 into Fox Corporation (broadcast and cable news entertainment) and News Corp (publishing, digital real estate, and information services). Headquartered in New York City, News Corp generated approximately $10.1 billion in revenues for fiscal year 2024 (ending June 2024) under CEO Robert Thomson. The Class A shares carry one vote per share, while Rupert Murdoch's family trust holds Class B shares with 10 votes per share that maintain controlling governance—a structure common in media companies founded by entrepreneur families who wish to retain editorial and strategic control through public capital markets financing.
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