Instacart vs eBay
Side-by-side comparison of AI visibility scores, market position, and capabilities
NASDAQ: CART grocery marketplace at $3.22B FY2024 revenue with 1,400+ retailers and $1B+ Carrot Ads business; Caper Cart AI smart cart competing with DoorDash and Walmart+ for online grocery and CPG advertising.
About
Instacart (Maplebear Inc.) is a San Francisco-based grocery technology company — listed on NASDAQ (NASDAQ: CART) following its September 2023 IPO at a $9.9 billion valuation — operating the largest US online grocery marketplace with partnerships with 1,400+ retailers and 85,000+ stores (Kroger, Costco, Albertsons, Publix, Aldi, Whole Foods), 600,000+ shoppers who fulfill same-day delivery and pickup orders, and advertising technology (Instacart Ads) that enables consumer packaged goods brands to reach shoppers at the moment of purchase intent. Instacart generated $3.22 billion in total revenue in fiscal year 2024 (+11% year-over-year) and is developing Caper Cart (AI-powered smart shopping cart technology with integrated computer vision scanning), Carrot Ads (retail media network for CPG brands), and Instacart Platform (white-label grocery e-commerce infrastructure) as its technology expansion beyond the core marketplace. Founded in 2012 by Apoorva Mehta, who famously ordered beer as the first Instacart delivery to test the service.
NASDAQ-listed (EBAY) global marketplace with $73.1B GMV and 132M buyers; pure peer-to-peer auction and fixed-price model excelling in collectibles, pre-owned, and unique goods with Authenticity Guarantee.
About
eBay is a San Jose-based global e-commerce marketplace connecting hundreds of millions of buyers and sellers across 190+ markets — facilitating the purchase and sale of new and pre-owned goods across electronics, fashion, collectibles, parts and accessories, home and garden, and virtually every product category through both auction-style and fixed-price listings. Listed on NASDAQ (NASDAQ: EBAY), eBay generated $9.8 billion in revenue and $73.1 billion in gross merchandise volume (GMV) in 2023, serving 132 million active buyers worldwide.
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