Increase vs Bruno
Side-by-side comparison of AI visibility scores, market position, and capabilities
Banking infrastructure APIs with direct Federal Reserve and Visa connections for fintechs and neobanks; YC-backed offering ACH, RTP, and card issuance competing with Column and Unit in post-Synapse BaaS market.
About
Increase is a San Francisco-based banking infrastructure company providing direct-access banking APIs to technology companies — enabling fintechs, neobanks, payroll platforms, and embedded finance products to programmatically send and receive money through direct connections to the Federal Reserve (for same-day ACH and RTP), Visa (for card issuance), and other financial networks, without the intermediary bank complexity that most BaaS (Banking-as-a-Service) providers require. Founded in 2020 and a Y Combinator graduate, Increase serves technology companies across bill pay, payroll, digital wallets, embedded lending, and sponsor banking use cases.
Open-source offline-first API client with git-native Bru file storage; solo-founded, declined 8 VC offers, competing with Postman and Insomnia for developers seeking privacy-respecting local API testing tooling.
About
Bruno is an open-source API client and testing tool — a lightweight, offline-first, git-friendly alternative to Postman and Insomnia — enabling developers to explore, test, and document APIs with collections stored as plain-text Bru files in the project filesystem rather than in cloud-synced proprietary formats. Created by a solo founder in 2022 and growing to a 9-person team by late 2024, Bruno operates with an unusual philosophy: the founder publicly declined 8 venture capital offers to preserve product freedom and build toward profitability, with the core Bruno client remaining free and open-source (MIT license) while the Golden Edition provides enterprise features for commercial revenue. Pro and Ultimate paid editions launched in 2024.
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