Immersive Labs vs KnowBe4
Side-by-side comparison of AI visibility scores, market position, and capabilities
Immersive Labs is a cyber workforce development platform that measures and builds hands-on cybersecurity skills across security teams, developers, and the broader workforce.
About
Immersive Labs is a cybersecurity company headquartered in Bristol, United Kingdom that provides a cyber workforce development platform enabling organizations to continuously measure and build the cybersecurity knowledge, skills, and judgment of their entire workforce — from security operations center analysts and penetration testers to developers, executives, and crisis response teams. Founded in 2017 and having raised $66 million in Series C funding, Immersive Labs was founded on the belief that the cybersecurity skills gap is not primarily a hiring problem but a development problem: that organizations already have the people they need but lack a systematic, measurable way to build and evidence cyber capabilities across their workforce in line with the evolving threat landscape.
KnowBe4 is the world's largest security awareness training platform, delivering simulated phishing, compliance training, and human risk management to 65,000+ organizations.
About
KnowBe4 is a cybersecurity company headquartered in Tampa, Florida that operates the world's largest security awareness training and simulated phishing platform, serving over 65,000 organizations across 11 million users. Founded in 2010 by Stu Sjouwerman, the company was built on the thesis that the human element — employees who click phishing links, reuse passwords, and inadvertently install malware — represents the primary attack vector in the majority of successful breaches, and that continuous, measurable security awareness training combined with simulated phishing exercises is the most effective way to reduce this human risk. KnowBe4 went public in 2021 and was taken private by Vista Equity Partners in 2023 in a transaction valued at approximately $4.6 billion.
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