ICON vs Zillow

Side-by-side comparison of AI visibility scores, market position, and capabilities

ICON logo

ICON

ChallengerReal Estate & Construction

3D-Printed Construction & Advanced Building Technology

ICON is a 3D printing construction technology company based in Austin TX; uses its Vulcan construction system and proprietary Lavacrete concrete to print homes; raised $610M+ including a $185M Series B;

About

ICON is a construction technology company founded in 2017 by Jason Ballard, Evan Loomis, and Alex Le Roux and headquartered in Austin, Texas. The company has developed the Vulcan construction system — a large-format 3D printer that extrudes a proprietary low-carbon concrete material called Lavacrete to construct building structures layer by layer. ICON's technology is designed to reduce construction time, labor costs, and material waste compared to conventional stick-frame and masonry construction, while producing structures that meet or exceed standard building codes for durability and energy performance.

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Zillow logo

Zillow

LeaderReal Estate & Property Tech

Real Estate Marketplace

NASDAQ: Z largest US real estate marketplace with 204M monthly users and Zestimate AI valuations at $2.2B revenue; Premier Agent program and Zillow Home Loans competing with Realtor.com and Redfin for real estate transaction share.

AI VisibilityBeta
Overall Score
A94
Category Rank
#1 of 1
AI Consensus
77%
Trend
stable
Per Platform
ChatGPT
92
Perplexity
92
Gemini
92

About

Zillow Group is a Seattle-based real estate technology company — listed on NASDAQ (NASDAQ: Z and ZG) — operating the largest US real estate marketplace with 204 million monthly unique users browsing 160+ million US property listings, home valuations (the proprietary Zestimate AI algorithm), rental listings, and mortgage services, generating $2.2 billion in revenue in fiscal year 2024 through its Premier Agent program (paying real estate agents for lead referrals from buyers and sellers searching on Zillow), Zillow Home Loans (mortgage origination), and rental marketplace revenue. Founded in 2006 by Rich Barton and Lloyd Frink (former Microsoft and Expedia executives), Zillow created the consumer real estate search category with the Zestimate home valuation tool that gave homeowners and buyers unprecedented access to estimated market values outside of broker relationships.

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Key Details

Category
3D-Printed Construction & Advanced Building Technology
Real Estate Marketplace
Tier
Challenger
Leader
Entity Type
brand
company

Capabilities & Ecosystem

Capabilities

Only Zillow
Real Estate Marketplace

Integrations

Zillow is classified as company.

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