Humana vs aetna

Side-by-side comparison of AI visibility scores, market position, and capabilities

Humana leads in AI visibility (36 vs 29)
Humana logo

Humana

EmergingInsurance Tech

Health Insurance

Humana (NYSE: HUM) with $115.8B revenue in 2024 (+12.7% YoY); 5.7M Medicare Advantage members; CenterWell Senior Primary Care expanding nationwide; #3 US health insurer combining managed care with a rapidly growing healthcare delivery arm.

AI VisibilityBeta
Overall Score
D36
Category Rank
#4 of 4
AI Consensus
47%
Trend
up
Per Platform
ChatGPT
47
Perplexity
41
Gemini
29

About

Humana is one of the largest health insurance and healthcare services companies in the United States, founded in 1961 and headquartered in Louisville, Kentucky. Originally a nursing home operator, Humana pivoted to managed care in the 1980s and has since become a dominant force in Medicare Advantage — the government-funded private insurance alternative for Americans over 65. The company's mission centers on helping people achieve lifelong well-being by making healthcare simpler, more accessible, and more proactive.\n\nHumana's core businesses include Medicare Advantage plans, Medicaid managed care, military health services through its TRICARE contract, and a rapidly expanding healthcare delivery arm through CenterWell — which operates senior-focused primary care clinics, home health services, and specialty pharmacy. With 5.7 million Medicare Advantage members, Humana is the #3 US health insurer by total enrollment and the #2 Medicare Advantage carrier in the country. The CenterWell strategy represents a long-term shift from pure insurance toward vertically integrated care delivery.\n\nHumana posted $115.8 billion in revenue for 2024, a 12.7% increase year-over-year, driven by sustained demand growth as the US population ages into Medicare eligibility. The company faces margin pressure from elevated medical costs in Medicare Advantage — an industry-wide challenge through 2024–2025 — but its vertically integrated care model and concentrated scale in the senior market give it structural competitive advantages that differentiate it from pure-play insurance carriers.

Full profile
aetna logo

aetna

EmergingInsurance Tech

Health Insurance

CVS Health (CVS) subsidiary health insurer with 39M+ members; $69B acquisition integrating insurance with CVS pharmacies and MinuteClinic for care coordination competing with UnitedHealth in Medicare Advantage.

AI VisibilityBeta
Overall Score
D29
Category Rank
#3 of 4
AI Consensus
65%
Trend
up
Per Platform
ChatGPT
37
Perplexity
33
Gemini
22

About

Aetna is a Hartford, Connecticut-based health insurance company and subsidiary of CVS Health (NYSE: CVS) — one of the largest US health insurers with 39+ million members, providing medical, dental, vision, pharmacy benefit management, and behavioral health coverage through employer-sponsored plans, Medicare Advantage, Medicaid managed care, and individual marketplace plans. CVS Health acquired Aetna for $69 billion in 2018, creating a vertically integrated healthcare company combining insurance, pharmacy retail, pharmacy benefit management (PBM), and MinuteClinic health services.

Full profile

AI Visibility Head-to-Head

36
Overall Score
29
#4
Category Rank
#3
47
AI Consensus
65
up
Trend
up
47
ChatGPT
37
41
Perplexity
33
29
Gemini
22
27
Claude
35
42
Grok
33

Key Details

Category
Health Insurance
Health Insurance
Tier
Emerging
Emerging
Entity Type
brand
company

Capabilities & Ecosystem

Humanacompetes withaetna

Capabilities

Shared
Health Insurance
aetna is classified as company.

Track AI Visibility in Real Time

Monitor how your brand performs across ChatGPT, Gemini, Perplexity, Claude, and Grok daily.