Housecall Pro vs Certinia
Side-by-side comparison of AI visibility scores, market position, and capabilities
$201.2M revenue 2024 (up from $37.2M 2021); 180K+ home service professionals; 100M+ jobs completed; 1,310 employees (+27% YoY); 35% avg revenue growth for users; saves 8+ hours/week; field service leader
About
Housecall Pro is a field service management platform founded in 2013 and headquartered in San Diego, California, built specifically to power home service businesses. The company was founded on the premise that plumbers, HVAC technicians, electricians, and other residential service professionals deserve enterprise-grade software — not spreadsheets and whiteboards. Housecall Pro's technology brings scheduling, dispatching, invoicing, payment processing, and customer communication into a single mobile-first platform designed for tradespeople who run their businesses from the field.\n\nThe platform serves residential service professionals across 30+ trade categories, including HVAC, plumbing, electrical, cleaning, landscaping, and pest control. Core capabilities include job scheduling and dispatching, GPS tracking, digital invoicing, in-app payments, customer review collection, and marketing automation tools. Housecall Pro also offers a consumer-facing marketplace (Hauling & Junk Removal) and integrations with QuickBooks and other accounting tools. The company targets owner-operators and small-to-mid-sized service companies seeking to modernize operations without complex ERP implementations.\n\nHousecall Pro has grown to serve 180,000+ home service professionals who have collectively completed over 100 million jobs on the platform. Revenue reached $201.2 million in 2024, up from $37.2 million in 2021 — a trajectory that reflects strong product-market fit in a fragmented, tech-underserved vertical. The company has raised substantial institutional capital and holds a commanding position in the residential field service software market as consolidation and AI-powered automation reshape how tradespeople operate.
Salesforce-native ERP and PSA platform for services businesses; unified financials, project delivery, and revenue recognition built on Salesforce infrastructure.
About
Certinia (formerly FinancialForce) is a cloud ERP and professional services automation (PSA) platform built natively on Salesforce, enabling services-centric businesses to manage financials, project delivery, workforce planning, and customer success in a single unified system. Founded in 2009 as FinancialForce by Salesforce Ventures and Unit4, the company rebranded to Certinia in 2023 to signal its broader platform vision beyond finance. Headquartered in San Francisco and serving over 1,400 customers globally, Certinia targets professional services firms, consulting practices, and technology companies that run their entire business on Salesforce CRM.
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