HomeLight vs Zillow
Side-by-side comparison of AI visibility scores, market position, and capabilities
Real estate tech platform with $986M raised; connects buyers and sellers with top agents via data matching; launched EVA (agentic AI escrow officer) in Apr 2026 with $40M BlackRock financing;
About
HomeLight is a San Francisco-based real estate technology company founded in 2012 by Drew Uher that uses data analytics to match home buyers and sellers with top-performing real estate agents, and provides financial tools that enable flexible, technology-assisted home transactions. The company''s agent matching algorithm analyzes millions of transaction records to identify which agents have the strongest performance history for specific property types, price ranges, and neighborhoods — providing a data-driven alternative to word-of-mouth agent referrals. HomeLight has facilitated transactions for more than 2 million buyers and sellers and has unlocked more than $1 billion in home equity through its financial products.
NASDAQ: Z largest US real estate marketplace with 204M monthly users and Zestimate AI valuations at $2.2B revenue; Premier Agent program and Zillow Home Loans competing with Realtor.com and Redfin for real estate transaction share.
About
Zillow Group is a Seattle-based real estate technology company — listed on NASDAQ (NASDAQ: Z and ZG) — operating the largest US real estate marketplace with 204 million monthly unique users browsing 160+ million US property listings, home valuations (the proprietary Zestimate AI algorithm), rental listings, and mortgage services, generating $2.2 billion in revenue in fiscal year 2024 through its Premier Agent program (paying real estate agents for lead referrals from buyers and sellers searching on Zillow), Zillow Home Loans (mortgage origination), and rental marketplace revenue. Founded in 2006 by Rich Barton and Lloyd Frink (former Microsoft and Expedia executives), Zillow created the consumer real estate search category with the Zestimate home valuation tool that gave homeowners and buyers unprecedented access to estimated market values outside of broker relationships.
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