HomeLight vs Side
Side-by-side comparison of AI visibility scores, market position, and capabilities
Real estate tech platform with $986M raised; connects buyers and sellers with top agents via data matching; launched EVA (agentic AI escrow officer) in Apr 2026 with $40M BlackRock financing;
About
HomeLight is a San Francisco-based real estate technology company founded in 2012 by Drew Uher that uses data analytics to match home buyers and sellers with top-performing real estate agents, and provides financial tools that enable flexible, technology-assisted home transactions. The company''s agent matching algorithm analyzes millions of transaction records to identify which agents have the strongest performance history for specific property types, price ranges, and neighborhoods — providing a data-driven alternative to word-of-mouth agent referrals. HomeLight has facilitated transactions for more than 2 million buyers and sellers and has unlocked more than $1 billion in home equity through its financial products.
Brokerage platform for top agents; launch a boutique brand with Side's compliance, transaction management, and tech back-office; agent-first model with higher commission retention.
About
Side is a San Francisco-based real estate brokerage platform that enables high-performing real estate agents and teams to operate as independent boutique brokerages with their own brands, websites, and marketing while leveraging Side's enterprise-grade back-office services — compliance, transaction management, technology, and licensing infrastructure. Rather than the traditional model where top agents work under a brokerage brand and split a significant portion of commission, Side's agent-first model allows agents to present themselves under their own brands and retain more of their earnings. Side handles all the regulatory, operational, and technology overhead of running a licensed brokerage, allowing agents to focus entirely on client relationships and transaction volume. The company is particularly attractive to top producers who have built strong personal brands but lack the resources or desire to manage brokerage operations. Founded in 2017, Side raised over $300M and reached a unicorn valuation in 2021, backed by investors including Sapphire Ventures and Trinity Ventures. It competes with eXp Realty and Real in the agent empowerment brokerage model.
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