Holistics vs Entertainment Data Oracle
Side-by-side comparison of AI visibility scores, market position, and capabilities
Self-serve BI platform with a code-based semantic modeling layer that lets data teams define metrics once and share governed reports across the organization.
About
Holistics is a business intelligence platform founded in 2016 and headquartered in Singapore, built around the idea that BI should be governed by data teams but accessible to everyone in an organization. Its core differentiator is a code-based data modeling layer — called AML (Analytic Modeling Language) — that allows analysts to define metrics, relationships, and business logic in version-controlled code rather than ad-hoc SQL. This single source of truth for metrics ensures consistency across all reports and dashboards, eliminating the discrepancy problem that plagues spreadsheet-driven BI workflows.
EDO (Entertainment Data Oracle) is the TV outcomes analytics company — measuring search engagement lift from ads in real time for all major networks and studios, backed by $80M+ in equity funding.
About
Entertainment Data Oracle (EDO) is a New York City-based data analytics company that measures the real-world outcomes of TV advertising by tracking the immediate consumer engagement that ads generate — primarily through search behavior. When a brand airs a TV commercial, EDO measures the spike in branded search queries on Google that occurs within seconds of the ad airing, providing advertisers with real-time proof of engagement that correlates with purchase intent, brand recall, and downstream conversion outcomes.
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