Hibob vs Deputy
Side-by-side comparison of AI visibility scores, market position, and capabilities
$574M funding; $2.7B valuation; $121.7M revenue 2024 (+47% YoY); 3,500+ customers; $10M to $100M ARR in 3 years; IPO ready; Fiverr/VaynerMedia customers; Bob HRIS platform leader
About
Hibob was founded in 2015 in Tel Aviv by Ronni Zehavi and Israel David, with the mission of modernizing HR for companies with globally distributed, dynamic workforces. Built natively for the cloud and designed around a people-centric UX, Bob (its flagship HRIS product) was purpose-built for mid-market companies that outgrew legacy systems like BambooHR but didn't need the complexity of Workday or SAP SuccessFactors.\n\nBob provides a unified platform covering core HR, payroll, onboarding, performance management, compensation planning, and workforce analytics. Its differentiators include a highly configurable data model that supports complex org structures, native support for multi-country payroll, a modern employee experience interface, and deep integrations with tools like Slack, LinkedIn, and major ATS platforms. The platform serves 3,500+ customers globally, with particular strength in the technology, fintech, and professional services sectors.\n\nHibob has raised $574M in total funding at a $2.7B valuation and reported $121.7M in revenue for 2024, a 47% year-over-year increase. The company is widely regarded as IPO-ready and represents one of the most prominent challengers to the incumbent HR software market. Its rapid growth reflects a broader shift among mid-market companies seeking modern, employee-friendly HR tools that can scale with international expansion.
Workforce scheduling, time tracking, and labor compliance platform for shift-based businesses. Sydney Australia, raised $210M+, serves 330,000+ workplaces globally.
About
Deputy is a cloud-based workforce management platform built for shift-based and hourly industries including retail, hospitality, healthcare, and logistics. Founded in 2008 in Sydney, Australia, the company has raised over $210 million in venture funding and grown to serve more than 330,000 workplaces across 100+ countries. Its core product combines employee scheduling, time and attendance tracking, and labor compliance tools into a single mobile-first platform.\n\nDeputy's scheduling engine uses AI to optimize shift assignments based on demand forecasts, employee availability, and labor law constraints. Managers can publish schedules in one click while the system flags overtime risks, break violations, and award interpretation issues specific to each jurisdiction. The mobile app allows workers to view shifts, clock in and out via GPS or facial recognition, and swap shifts without manager intervention.\n\nIn 2024 and 2025, Deputy accelerated its enterprise go-to-market with deeper integrations into payroll systems like ADP, Gusto, and Xero, and expanded its compliance engine to cover complex industrial award rules in Australia and the UK. The platform's breadth — from single-site SMBs to multi-location enterprise chains — positions it as one of the most widely deployed workforce scheduling solutions globally.
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