Hex vs Decimal

Side-by-side comparison of AI visibility scores, market position, and capabilities

Hex leads in AI visibility (31 vs 18)

Hex

EmergingData & Analytics

Collaborative Data Workspace

SF collaborative data workspace combining SQL and Python notebooks with interactive app publishing; $172M total including $70M Avra Series C May 2025 serving Reddit, Anthropic, and Figma competing with Databricks Notebooks and Mode Analytics.

AI VisibilityBeta
Overall Score
D31
Category Rank
#1 of 1
AI Consensus
62%
Trend
up
Per Platform
ChatGPT
39
Perplexity
22
Gemini
34

About

Hex is a San Francisco-based collaborative data workspace platform — backed with $172 million in total funding including a $70 million Series C led by Avra in May 2025 — providing data analysts, data scientists, and business intelligence teams with a notebook-style environment that combines SQL, Python, R, and no-code visual tools in a single collaborative workspace for data exploration, analysis, visualization, and sharing interactive reports with non-technical stakeholders. Hex serves customers including Reddit, Anthropic, Figma, Rivian, and the NBA with a platform that bridges the gap between technical data work (SQL queries, Python data manipulation) and business communication (interactive dashboards, narrative reports, embedded charts) without requiring separate tools for analysis and presentation.

Full profile

Decimal

EmergingFintech

Tech-Enabled Bookkeeping

Tech-enabled bookkeeping pairing dedicated accountants with proprietary automation; flat monthly subscription; founded 2020 in Fishers, Indiana; faster close with full client transparency.

AI VisibilityBeta
Overall Score
D18
Category Rank
#1 of 1
AI Consensus
84%
Trend
up
Per Platform
ChatGPT
21
Perplexity
17
Gemini
23

About

Decimal is a Fishers, Indiana-based technology-enabled bookkeeping company that provides small businesses with a dedicated accounting team and a modern software platform for a flat monthly subscription. Founded in 2020, Decimal was built to address the most common frustration of small business owners who have outgrown DIY bookkeeping but find traditional bookkeeping firms slow, expensive, and opaque. Decimal pairs each client with a dedicated bookkeeper and accounting team who are supported by proprietary software that automates routine transaction processing, exception identification, and reporting, allowing the human team to focus on accuracy review, month-end close, and client communication rather than manual data entry.\n\nDecimal's product experience centers on transparency and responsiveness. Clients access their books through a web portal with real-time financial dashboards showing cash position, profit and loss, and accounts receivable and payable balances. The platform includes a communication thread for each question or task, giving small business owners visibility into the status of their bookkeeping without email chains or phone tag. Decimal's pricing model is a flat monthly subscription based on business complexity rather than hours worked, making costs predictable and removing the billing anxiety that characterizes traditional bookkeeping relationships.\n\nDecimal targets small businesses with $500,000 to $10 million in annual revenue that need accurate, timely books and periodic financial guidance but are not yet ready for a full-time accounting hire or a CFO-level engagement. The company operates as a fully remote team and serves clients across the United States in industries including professional services, e-commerce, retail, and service businesses. Decimal competes with Bench, Pilot, and Botkeeper in the technology-enabled bookkeeping market, differentiating on its dedicated team model, the quality of its software-plus-human integration, and its Midwestern operational roots that keep its cost structure competitive.

Full profile

AI Visibility Head-to-Head

31
Overall Score
18
#1
Category Rank
#1
62
AI Consensus
84
up
Trend
up
39
ChatGPT
21
22
Perplexity
17
34
Gemini
23
34
Claude
18
30
Grok
22

Capabilities & Ecosystem

Capabilities

Only Hex
Collaborative Data Workspace
Only Decimal
Tech-Enabled Bookkeeping

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