Harry's vs Ulta Beauty
Side-by-side comparison of AI visibility scores, market position, and capabilities
Premium men's grooming DTC brand; parent Harry's Inc. rebranded as Mammoth Brands in Apr 2025 and is eyeing a 2026 IPO; $950M raised total; Harry's brand still active alongside Flamingo, Lumē, and Mando.
About
Harry's is a premium men's grooming brand founded in 2013 by Jeff Raider and Andy Katz-Mayfield, launched with the mission to deliver high-quality shaving products at honest prices, disrupting the razor duopoly of Gillette and Schick. The brand offers razors, shave gel, body wash, deodorant, and skin care products through its direct-to-consumer e-commerce channel, Harry's retail stores, and major retail partners including Target and Walmart. Harry's products are manufactured at a blade factory in Eisfeld, Germany, which the company acquired in 2014 — a vertical integration move that gives it control over blade quality and cost.
NASDAQ-listed (ULTA) largest US beauty retailer with 1,400+ stores and 44M loyalty members; prestige-to-mass-plus-salon format competing with Sephora and Target shop-in-shop for total beauty spend.
About
Ulta Beauty is the largest US beauty retailer — operating 1,400+ stores across 50 states that combine prestige, mass-market, and salon product sales with in-store salon and beauty services in a single destination format that no other beauty retailer matches. Listed on NASDAQ (NASDAQ: ULTA), Ulta generated approximately $11.3 billion in net sales in fiscal year 2024 and operates the Ultamate Rewards loyalty program with 44+ million members, which is among the largest loyalty programs in US retail.
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