Harper vs Grok

Side-by-side comparison of AI visibility scores, market position, and capabilities

Grok leads in AI visibility (49 vs 26)
Harper logo

Harper

EmergingInsurTech

AI Commercial Insurance Brokerage

Raised $47M combined seed + Series A (Feb 2026) led by Emergence Capital. YC W25. 5,000+ customers. Largest publicly disclosed Series A by a Black founder. Mostly autonomous licensed commercial insurance agency.

AI VisibilityBeta
Overall Score
D26
Category Rank
#1 of 1
AI Consensus
70%
Trend
up
Per Platform
ChatGPT
28
Perplexity
21
Gemini
18

About

Harper is an AI-native commercial insurance brokerage that is nearly fully autonomous — matching SMBs to coverage across 160+ carriers, routing quotes, processing documents, and following up with underwriters without requiring human broker involvement for most transactions. The company raised $47 million across seed and Series A financing in February 2026 led by Emergence Capital, following its Y Combinator W25 graduation. Harper serves 5,000+ customers and represents the largest publicly disclosed Series A by a Black founder.

Full profile
Grok logo

Grok

ChallengerAI & Machine Learning

AI Assistant

AI assistant by xAI (Elon Musk); Grok 3 topped reasoning benchmarks in Feb 2025; 1M+ paying subscribers in week one; real-time X post access; distributed via X Premium; xAI valued at $24B.

AI VisibilityBeta
Overall Score
C49
Category Rank
#4 of 4
AI Consensus
59%
Trend
up
Per Platform
ChatGPT
43
Perplexity
49
Gemini
51

About

Grok is the AI assistant developed by xAI, Elon Musk's AI company founded in 2023, and distributed primarily through X (formerly Twitter). Grok launched in November 2023 as an X Premium perk, with the notable differentiator of real-time access to X posts and a less restricted, more direct conversational style. Grok 3, released in February 2025, achieved top scores on the AIME math reasoning benchmark and ARC-AGI test, briefly positioning xAI as a frontier model lab.

Full profile

AI Visibility Head-to-Head

26
Overall Score
49
#1
Category Rank
#4
70
AI Consensus
59
up
Trend
up
28
ChatGPT
43
21
Perplexity
49
18
Gemini
51
23
Claude
42
30
Grok
59

Key Details

Category
AI Commercial Insurance Brokerage
AI Assistant
Tier
Emerging
Challenger
Entity Type
brand
product

Capabilities & Ecosystem

Capabilities

Only Harper
AI Commercial Insurance Brokerage
Only Grok
AI Assistant
Grok is classified as product (part of xAI).

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