Hamilton Beach vs Costco

Side-by-side comparison of AI visibility scores, market position, and capabilities

Costco leads in AI visibility (89 vs 41)
Hamilton Beach logo

Hamilton Beach

EmergingConsumer Goods

Food Processors

NYSE-listed (HBB) small kitchen appliance manufacturer with 100+ year heritage at $620M revenue; Hamilton Beach and Proctor Silex competing with Ninja and Cuisinart for mass market kitchen appliances.

AI VisibilityBeta
Overall Score
C41
Category Rank
#4 of 5
AI Consensus
72%
Trend
up
Per Platform
ChatGPT
35
Perplexity
39
Gemini
46

About

Hamilton Beach Brands is a Glen Allen, Virginia-based manufacturer and marketer of small kitchen appliances and commercial products — producing blenders, coffee makers (single-serve and carafe), slow cookers, food processors, hand mixers, toasters, waffle makers, air fryers, and rice cookers under the Hamilton Beach and Proctor Silex brands for mass retail and commercial foodservice. Listed on NYSE (NYSE: HBB), Hamilton Beach Brands was incorporated in 1910 (as a division of Glen Dimplex) and generated approximately $620 million in revenue in fiscal year 2024, serving value-conscious consumers seeking practical kitchen appliances at $30-150 price points in Walmart, Target, Amazon, and other mass retail channels.

Full profile
Costco logo

Costco

LeaderConsumer Retail

Warehouse Retail

NASDAQ: COST warehouse club at $249.6B FY2024 revenue with 73.4M cardholders and $50B+ Kirkland Signature; 90%+ renewal rate with $65/$130 membership fee competing with Sam's Club for warehouse retail.

AI VisibilityBeta
Overall Score
A89
Category Rank
#1 of 1
AI Consensus
46%
Trend
stable
Per Platform
ChatGPT
95
Perplexity
80
Gemini
80

About

Costco Wholesale Corporation is an Issaquah, Washington-based membership warehouse club — listed on NASDAQ (NASDAQ: COST) — operating 897 warehouse locations globally (as of mid-2025) across the United States, Canada, United Kingdom, Japan, Korea, Australia, Spain, France, China, and Iceland, providing paid members (73.4 million cardholders representing 136.8 million authorized users as of fiscal year end 2024) with bulk merchandise, groceries, electronics, appliances, tires, optical services, pharmacy, and the Kirkland Signature private label brand at prices consistently below traditional retail channels. Costco generated $249.6 billion in total revenue in fiscal year 2024 (ended September 2024, +5% year-over-year), with membership fee revenue of $4.83 billion providing the financial foundation that enables Costco's famously low product margins.

Full profile

AI Visibility Head-to-Head

41
Overall Score
89
#4
Category Rank
#1
72
AI Consensus
46
up
Trend
stable
35
ChatGPT
95
39
Perplexity
80
46
Gemini
80
45
Claude
97
43
Grok
97

Key Details

Category
Food Processors
Warehouse Retail
Tier
Emerging
Leader
Entity Type
company
company

Capabilities & Ecosystem

Capabilities

Only Hamilton Beach
Food Processors
Only Costco
Warehouse Retail

Integrations

Only Costco
Hamilton Beach is classified as company. Costco is classified as company.

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