Grubhub vs Square
Side-by-side comparison of AI visibility scores, market position, and capabilities
Grubhub is one of the largest US online food ordering and delivery marketplaces, connecting diners with 375,000+ restaurant partners; acquired by Wonder Group from Just Eat Takeaway for $650M in 2024 after years of market share decline versus.
About
Grubhub is an online food ordering and delivery marketplace founded in 2004 by Matt Maloney and Mike Evans and headquartered in Chicago, Illinois. The platform connects consumers with local restaurants for delivery and pickup orders via its website and mobile applications, providing restaurants with digital order management tools, marketing visibility, and access to its delivery network. At its peak, Grubhub was the dominant US food delivery platform, going public on the NYSE in 2014 under the ticker GRUB. The company was subsequently acquired by Just Eat Takeaway — a European food delivery conglomerate — in a $7.3B deal that closed in 2021, but the acquisition was widely viewed as poorly timed as DoorDash and Uber Eats aggressively took US market share.
Q2 2025: Gross profit $2.5B (+14% YoY), adjusted operating income $550M (+38% YoY); raised full year guidance to $10.17B gross profit (+14% YoY); mid-market merchants 45% of GPV with 20% annual growth
About
Square was founded in 2009 by Jack Dorsey and Jim McKelvey to enable any business owner to accept card payments with a smartphone and simple dongle, democratizing point-of-sale infrastructure that had been gated behind expensive hardware and merchant account applications. The founding insight — that payment acceptance was a software problem, not a financial services gatekeeping function — transformed the merchant services market. Square's core technology evolved from a card reader into a full commerce operating system covering payments, POS software, inventory, scheduling, and loyalty.\n\nSquare's platform serves businesses from sole-proprietor food stalls to multi-location retailers with Square POS, Square Online for e-commerce, Square Payroll, Square Loans, Square Marketing, and hardware including terminals and kitchen display systems. It is designed to provide enterprise-grade commerce functionality without enterprise-grade implementation complexity. Square is a subsidiary of Block, Inc. — renamed from Square, Inc. in 2021 — alongside Cash App and Afterpay.\n\nSquare generated $2.5 billion in gross profit in Q2 2025, up 14% year-over-year, with Block raising full-year 2025 guidance to $10.17 billion. It competes with Shopify, Toast, and Stripe, differentiating through hardware-to-software integration, SMB focus, and embedded financial services including Square Loans and Afterpay. Its combination of payment processing scale, business management software, and embedded financial products positions it as the most comprehensive commerce platform for US SMBs.
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