Grey vs Decimal

Side-by-side comparison of AI visibility scores, market position, and capabilities

Grey leads in AI visibility (28 vs 18)
Grey logo

Grey

EmergingFinance

General

Fintech providing US/EU/UK bank accounts to African and LATAM remote workers for international payments; $8.1M revenue in 2024 with M&A offer received competing with Chipper Cash.

AI VisibilityBeta
Overall Score
D28
Category Rank
#1110 of 1158
AI Consensus
64%
Trend
up
Per Platform
ChatGPT
23
Perplexity
34
Gemini
39

About

Grey is a fintech company providing US, EU, and UK bank accounts to remote workers, freelancers, and digital professionals in Africa, Latin America, and Asia — enabling users in countries with limited access to hard-currency banking to receive international payments in USD, EUR, or GBP, and convert to local currencies at competitive rates. Founded in 2020 and backed by Y Combinator, Grey raised funding and grew to $8.1 million in revenue by December 2024 with a 55-person team, serving 10+ countries and receiving an M&A acquisition offer in April 2025.\n\nGrey's platform provides verified USD/EUR/GBP bank account details (routing and account numbers, IBAN, sort codes) that users in Nigeria, Ghana, Kenya, Mexico, and other markets can use to receive payments from international clients and employers through platforms like Payoneer, Wise, or direct wire transfers. This solves the fundamental problem for African and Latin American professionals doing business internationally — without a US or European bank account, receiving dollar payments is slow, expensive, and often requires intermediaries that take significant fees. Grey competes by offering legitimate bank infrastructure at low cost.\n\nIn 2025, Grey competes with Chipper Cash (cross-border money transfer in Africa), Payday (similar Africa-focused USD account), and Eversend for international banking access in emerging markets. The market for "global bank accounts for borderless professionals" has grown significantly as remote work has enabled skilled workers in lower-cost markets to work for international companies, creating demand for the banking infrastructure to receive those payments. The M&A offer received in April 2025 reflects acquisition interest in Grey's verified account infrastructure and user base across multiple emerging markets. The 2025 strategy evaluates strategic options while continuing geographic expansion across Africa and Latin America.

Full profile
Decimal logo

Decimal

EmergingFintech

Tech-Enabled Bookkeeping

Tech-enabled bookkeeping pairing dedicated accountants with proprietary automation; flat monthly subscription; founded 2020 in Fishers, Indiana; faster close with full client transparency.

AI VisibilityBeta
Overall Score
D18
Category Rank
#1 of 1
AI Consensus
84%
Trend
up
Per Platform
ChatGPT
21
Perplexity
17
Gemini
23

About

Decimal is a Fishers, Indiana-based technology-enabled bookkeeping company that provides small businesses with a dedicated accounting team and a modern software platform for a flat monthly subscription. Founded in 2020, Decimal was built to address the most common frustration of small business owners who have outgrown DIY bookkeeping but find traditional bookkeeping firms slow, expensive, and opaque. Decimal pairs each client with a dedicated bookkeeper and accounting team who are supported by proprietary software that automates routine transaction processing, exception identification, and reporting, allowing the human team to focus on accuracy review, month-end close, and client communication rather than manual data entry.\n\nDecimal's product experience centers on transparency and responsiveness. Clients access their books through a web portal with real-time financial dashboards showing cash position, profit and loss, and accounts receivable and payable balances. The platform includes a communication thread for each question or task, giving small business owners visibility into the status of their bookkeeping without email chains or phone tag. Decimal's pricing model is a flat monthly subscription based on business complexity rather than hours worked, making costs predictable and removing the billing anxiety that characterizes traditional bookkeeping relationships.\n\nDecimal targets small businesses with $500,000 to $10 million in annual revenue that need accurate, timely books and periodic financial guidance but are not yet ready for a full-time accounting hire or a CFO-level engagement. The company operates as a fully remote team and serves clients across the United States in industries including professional services, e-commerce, retail, and service businesses. Decimal competes with Bench, Pilot, and Botkeeper in the technology-enabled bookkeeping market, differentiating on its dedicated team model, the quality of its software-plus-human integration, and its Midwestern operational roots that keep its cost structure competitive.

Full profile

AI Visibility Head-to-Head

28
Overall Score
18
#1110
Category Rank
#1
64
AI Consensus
84
up
Trend
up
23
ChatGPT
21
34
Perplexity
17
39
Gemini
23
35
Claude
18
31
Grok
22

Capabilities & Ecosystem

Capabilities

Only Decimal
Tech-Enabled Bookkeeping

Track AI Visibility in Real Time

Monitor how your brand performs across ChatGPT, Gemini, Perplexity, Claude, and Grok daily.