Gr4vy vs Dataland
Side-by-side comparison of AI visibility scores, market position, and capabilities
Cloud-native payment orchestration platform with a vendor-agnostic vault and visual routing engine, deployed in the merchant's own cloud environment for data sovereignty.
About
Gr4vy is a San Jose-based payment orchestration company founded in 2020 that provides enterprises with a cloud-native payment infrastructure layer deployed directly into the merchant's own cloud environment — a differentiated architecture that addresses data residency, sovereignty, and security concerns that arise when payment data flows through a third-party SaaS platform. The platform includes a vendor-agnostic payment vault for securely storing card data across any processor, a visual routing engine for configuring transaction routing rules without code, and pre-built integrations to major payment processors including Stripe, Braintree, Adyen, and Checkout.com. By deploying within the customer's AWS, GCP, or Azure account, Gr4vy ensures that tokenized card data and transaction records never leave the merchant's infrastructure perimeter, meeting the requirements of enterprise security teams and regulated industries with strict data residency mandates. The platform's visual workflow editor allows payment operations teams to build complex routing logic — including processor failover, A/B testing on checkout flows, and currency-based routing — without engineering involvement. Gr4vy raised $27M from investors including Nyca Partners and Citi Ventures. It competes with Spreedly, Primer, and CellPoint Digital in the payment orchestration market, targeting enterprise merchants for whom data control and deployment flexibility outweigh the simplicity of a hosted SaaS orchestration layer.
NY no-code collaborative database with workflow automation received M&A offer April 2025; YC W20 $1M revenue competing with Airtable and Notion for business operations teams without SQL expertise.
About
Dataland is a New York-based no-code collaborative data management platform — backed by Y Combinator (W20) with funding from South Park Commons and Switch Ventures — providing business teams with a spreadsheet-like interface for centralizing, structuring, and automating business data workflows without SQL expertise, generating $1 million in revenue in 2024 with a 5-9 person team. Received an M&A offer in April 2025, positioning as a competitive alternative to Airtable and Notion in the growing no-code database market.
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