Gotham Greens vs CropX
Side-by-side comparison of AI visibility scores, market position, and capabilities
Premium rooftop and greenhouse salad greens brand operating 13 facilities with 1.8M sq ft; sold in 3,000+ stores including Whole Foods, Kroger, Target, and Walmart; profitable CEA survivor producing locally grown produce near population centers.
About
Gotham Greens is a New York-based indoor farming and food company founded in 2009 by Viraj Puri and Eric Haley. The company operates a network of high-tech greenhouse facilities — including rooftop greenhouses in urban areas and large-scale operations in suburban locations — producing premium salad greens, herbs, and dressings sold to retail and foodservice customers nationwide.\n\nGotham Greens operates 13 greenhouse facilities with a combined footprint of approximately 1.8 million square feet across multiple states, and its products are available in more than 3,000 grocery stores including Whole Foods, Kroger, Target, and Walmart. The company differentiates by co-locating farms near population centers to reduce transport distance and time from harvest to shelf, delivering locally grown produce with multi-week freshness advantages over field-grown alternatives.\n\nWhile peers like Bowery Farming and Plenty collapsed under the weight of energy costs and over-expansion, Gotham Greens has remained operationally focused and reportedly profitable — a testament to its disciplined capital allocation and premium retail positioning. The brand has become a model for sustainable CEA (controlled environment agriculture) scaling at a time when the vertical farming sector is under significant scrutiny.
$3.5M annual revenue 2025; $86.1M total funding (Series C Oct 2023); deployed in 60+ countries; acquired Regen adding 130K acres; 134 employees; precision agriculture market $8.7B 2024; subscription-based model
About
CropX was founded in 2014 in Tel Aviv, Israel, with the mission of helping farmers improve crop yields and reduce resource consumption through precision agriculture technology. The company developed soil sensing hardware and analytics software that translate subsurface soil data into actionable irrigation and nutrient management recommendations, enabling farms of any size to optimize inputs based on actual field conditions rather than generalized agronomic guidelines.\n\nCropX's platform combines wireless soil sensors that measure moisture, temperature, and electrical conductivity at multiple depths with a cloud-based analytics engine that integrates weather data, satellite imagery, and farm management records. Recommendations are delivered via a mobile app, enabling farm managers to make data-driven irrigation decisions in real time. The 2023 acquisition of Regen added 130,000 acres of managed farmland to its platform and expanded its capabilities in carbon and regenerative agriculture. CropX is deployed in 60+ countries across a diverse range of crops and farm types.\n\nCropX has raised $86.1M in total funding, including a Series C in October 2023, and has grown to serve 20,000+ customers with a team of 134 employees. The company's international deployment footprint — spanning North America, Europe, Australia, and emerging agricultural markets — reflects the universal applicability of data-driven soil management. CropX sits at the intersection of precision agriculture, water conservation, and sustainable farming, three of the highest-priority investment themes in global food systems.
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