Gen Digital vs Roper Technologies
Side-by-side comparison of AI visibility scores, market position, and capabilities
Tempe AZ consumer cybersecurity (NASDAQ: GEN) ~$3.8B FY2024 revenue; Norton+Avast+LifeLock 500M+ users, NortonLifeLock-Avast merger 2022, identity protection growth competing with McAfee and Aura.
About
Gen Digital Inc. is a Tempe, Arizona-based consumer cybersecurity company — publicly traded on the NASDAQ (NASDAQ: GEN) as an S&P 500 Information Technology component — providing digital safety products and services for individuals and families through a portfolio of brands including Norton (antivirus, VPN, identity protection), Avast (security for PC and mobile), LifeLock (identity theft protection and dark web monitoring), Avira (European consumer security), and CCleaner (device optimization) through approximately 4,000 employees serving 500+ million users globally. Gen Digital was formed in September 2022 through the merger of NortonLifeLock and Avast (acquired for $8.6 billion), combining two of the three largest global consumer cybersecurity brands — Norton's North American household name recognition and LifeLock's identity theft insurance and recovery services with Avast's European and Asian user base. In fiscal year 2024 (ending March 2024), Gen Digital reported revenues of approximately $3.8 billion with adjusted EPS growth as the company integrated the Avast acquisition, captured cross-sell opportunities (marketing Norton 360 with LifeLock to Avast's 40+ million paying subscribers), and managed the post-acquisition deleveraging of the $6+ billion debt load from the Avast acquisition financing. CEO Vincent Pilette leads Gen Digital's strategy of evolving consumer cybersecurity from device protection (antivirus for Windows PCs) to comprehensive digital life safety: identity protection, financial fraud monitoring, VPN privacy, parental controls, and dark web surveillance — a broader Total Digital Safety positioning that expands the addressable market beyond the traditional antivirus software category.
Sarasota FL vertical software holding company (NASDAQ: ROP) at $7.04B 2024 revenue (+14%) and record $2.3B free cash flow; $3.6B acquisitions in 2024 (Procare Solutions, Transact Campus) competing with Constellation Software.
About
Roper Technologies, Inc. is a Sarasota, Florida-based diversified vertical software holding company — publicly traded on the NASDAQ (NASDAQ: ROP) as an S&P 500, NASDAQ 100, and Fortune 1000 component — acquiring and operating market-leading software and technology companies that serve niche vertical markets with high switching costs and recurring revenue models, generating $7.04 billion in revenue and a record $2.3 billion in free cash flow in fiscal year 2024. CEO Neil Hunn has led Roper's software transformation strategy, building a portfolio of 40+ vertical software businesses across three segments: Application Software (55% of 2024 revenue, including Aderant for legal management, Deltek for project-based businesses serving 23,000+ organizations, Vertafore for insurance distribution serving 20,000+ agencies, and Procare Solutions for early childhood education — acquired in 2024); Network Software (21%, including ConstructConnect, DAT Solutions freight marketplace, and iPipeline); and Technology Enabled Products (24%, including Verathon medical devices, Neptune water meter technology, and CIVCO Medical Solutions). In 2024, Roper deployed $3.6 billion on acquisitions including Procare Solutions and Transact Campus, maintaining $5+ billion in available M&A capital. Founded in 1890 as a home appliance and industrial manufacturer by George D. Roper, the company's strategic reinvention under former CEO Brian Jellison (early 2000s) into vertical software represents one of the most successful business model transformations in US industrial history.
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