Freightos vs Convoy
Side-by-side comparison of AI visibility scores, market position, and capabilities
Digital Freight Marketplace & Rate Management
Global digital freight marketplace and rate management platform for ocean, air, and ground freight. Jerusalem/Hong Kong; NASDAQ: CRGO; WebCargo used by hundreds of major airlines and ocean carriers to manage digital cargo sales.
About
Freightos is a freight technology company that operates a global digital marketplace connecting importers and exporters with freight forwarders and carriers, alongside a SaaS platform for managing freight rates and quoting. Founded in 2012 and dual-headquartered in Jerusalem, Israel and Hong Kong, Freightos went public on NASDAQ in 2023 through a SPAC merger under the ticker CRGO. The company's WebCargo platform is used by hundreds of major airlines and ocean carriers to manage their digital cargo sales, and the Freightos marketplace helps importers and SMB shippers compare freight quotes and book shipments online.\n\nFreightos operates two interconnected businesses. Its WebCargo platform is a B2B freight rate management system used by freight forwarders and carriers to publish, manage, and distribute air and ocean freight rates digitally, replacing the paper and email-based rate processes that have characterized the freight industry for decades. The Freightos Marketplace is a consumer-facing freight booking platform where importers can compare instant quotes from multiple freight forwarders for ocean, air, and land freight shipments.\n\nFreightos competes in the digital freight procurement space with Flexport, Xeneta, and traditional freight forwarders that have invested in digital quoting capabilities. The company's WebCargo business has established strong distribution through major airlines and carriers, creating a network of digital rate data that powers both the rate management SaaS product and the marketplace. Freightos's public company status has provided capital and visibility as the freight industry continues its gradual digital transformation.
Convoy was the digital freight marketplace that reached $3.8B valuation before shutting down in October 2023; assets were acquired by Flexport as the US trucking industry's digital transformation continues.
About
Convoy was a Seattle-based digital freight network that operated an automated matching platform connecting shippers with trucking carriers, aiming to bring Uber-style efficiency to the highly fragmented US trucking industry. Founded in 2015 by Dan Lewis and Grant Goodale, Convoy raised over $900M from investors including Google, Jeff Bezos, and T. Rowe Price, reaching a peak valuation of $3.8 billion as it grew to handle hundreds of thousands of loads per month across a network of hundreds of thousands of trucks.
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