Freepik vs Shopify

Side-by-side comparison of AI visibility scores, market position, and capabilities

Shopify leads in AI visibility (86 vs 69)

Freepik

LeaderAI-Powered Creative Tools

Design & Stock Resources

Spanish AI design platform with ~$294M revenue; acquired by EQT; acquired Magnific AI upscaler; 22% of AI design tool market; launched Seedream 4.0 with 4K output

AI VisibilityBeta
Overall Score
B69
Category Rank
#1 of 1
AI Consensus
68%
Trend
up
Per Platform
ChatGPT
73
Perplexity
60
Gemini
68

About

Freepik is a Spanish AI design platform and stock resource marketplace founded in 2010 in Málaga by Alejandro Giorgi and Joaquín Cuenca Abela. The company built its initial user base as a free-to-use repository of high-quality vectors, illustrations, stock photos, and design templates — providing professional-grade creative assets to designers, marketers, and content creators who could not afford subscription-based stock libraries. Over more than a decade, Freepik accumulated one of the world's largest libraries of downloadable design resources, with tens of millions of registered users globally.\n\nFreepik has aggressively integrated generative AI across its platform, launching AI image generation tools, the Pikaso real-time creative AI, and the Seedream 4.0 image generation model in 2025. The company acquired Magnific AI, an AI image upscaling and enhancement tool with a strong following among professional photographers and digital artists, expanding its AI capabilities beyond generation into enhancement and editing. Freepik now holds approximately 22% of the AI design tool market by user share, competing directly with Canva, Adobe Express, and standalone generative AI tools like Midjourney.\n\nFreepik generates approximately $294M in annual revenue and was acquired by the Swedish private equity firm EQT as part of its technology portfolio. The company's combination of a massive existing asset library, a large and engaged user base, and aggressive AI product development positions it as a formidable competitor in the AI-assisted design tools market. Freepik's European roots and EQT backing also provide a strategic advantage in GDPR-compliant markets where data provenance in AI training is an increasingly important differentiator.

Full profile

Shopify

LeaderE-commerce

E-commerce Platform

NYSE: SHOP e-commerce platform at $8.88B FY2024 revenue with $292.28B GMV across 4.82M stores; Black Friday $11.5B processing competing with WooCommerce and BigCommerce for small-to-enterprise direct-to-consumer commerce.

AI VisibilityBeta
Overall Score
A86
Category Rank
#1 of 3
AI Consensus
71%
Trend
stable
Per Platform
ChatGPT
84
Perplexity
89
Gemini
91

About

Shopify Inc. is an Ottawa, Canada-based e-commerce platform — listed on NYSE (NYSE: SHOP) — providing 4.82+ million active merchant stores of all sizes (from solo entrepreneurs to enterprise brands) with tools for online store creation, multi-channel selling (web, mobile, social, in-person), payment processing (Shopify Payments, Shop Pay), inventory management, fulfillment, and marketing analytics, generating $8.88 billion in revenue in fiscal year 2024 (+26% year-over-year) with $292.28 billion in gross merchandise volume (GMV, +24%) and 875+ million customers who have purchased from Shopify merchant stores. Founded in 2006 by Tobias Lütke, Daniel Weinand, and Scott Lake (started as a snowboard equipment store, pivoted to become the platform), Shopify has become the operating system for independent commerce — the default e-commerce infrastructure for the direct-to-consumer brand economy.

Full profile

AI Visibility Head-to-Head

69
Overall Score
86
#1
Category Rank
#1
68
AI Consensus
71
up
Trend
stable
73
ChatGPT
84
60
Perplexity
89
68
Gemini
91
73
Claude
79
67
Grok
88

Capabilities & Ecosystem

Capabilities

Only Freepik
Design & Stock Resources
Only Shopify
E-commerce Platform
Shopify is classified as company.

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