FreeAgent vs Ankr

Side-by-side comparison of AI visibility scores, market position, and capabilities

FreeAgent leads in AI visibility (66 vs 33)
FreeAgent logo

FreeAgent

ChallengerFintech

Accounting Software

UK accounting software for freelancers and small businesses; owned by NatWest Group since 2018; distributed via NatWest and RBS banking apps; supports Making Tax Digital and Self Assessment.

AI VisibilityBeta
Overall Score
B66
Category Rank
#12 of 78
AI Consensus
55%
Trend
up
Per Platform
ChatGPT
68
Perplexity
62
Gemini
76

About

FreeAgent is an Edinburgh, UK-based accounting software company that provides freelancers, contractors, and small businesses with cloud-based bookkeeping, invoicing, expense management, payroll, self-assessment tax returns, and VAT filing tools in a platform designed for the UK market. Founded in 2007 and acquired by NatWest Group in 2018, FreeAgent has maintained its identity as a specialist accounting platform for the UK self-employed and micro-business market, building deep compliance functionality for UK-specific requirements including Making Tax Digital VAT filing, Self Assessment, and Corporation Tax returns. The NatWest acquisition has strengthened FreeAgent's distribution by integrating the software into NatWest and Royal Bank of Scotland business banking apps, giving millions of NatWest SMB banking customers free access to FreeAgent as part of their business account.\n\nFreeAgent's product design reflects the realities of running a small business in the UK, where tax obligations for the self-employed—navigating income tax bands, National Insurance contributions, dividend allowances, and annual investment allowances—are complex enough to require software designed around these specific rules rather than a generic accounting tool adapted for UK compliance. The platform's tax timeline feature gives users a forward-looking view of upcoming tax payments and liabilities, reducing the surprise bills that derail small business cash flow. For limited company directors, FreeAgent handles company accounts preparation, dividend recording, and director self-assessment filing within the same system.\n\nFreeAgent competes with QuickBooks Self-Employed, Sage Business Cloud, and Xero in the UK SMB and freelancer accounting market. Its NatWest distribution creates a significant user acquisition advantage, as millions of eligible NatWest business account holders can activate FreeAgent at no additional cost. Differentiating factors include its UK-tax-centric product depth, its focus on the self-employed and micro-business segment, and the trust that comes from being backed by one of the UK's largest banking groups.

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Ankr logo

Ankr

EmergingWeb3

Multi-Chain RPC Infrastructure

Decentralized Web3 infrastructure with RPC node access across 30+ blockchains; globally distributed nodes reduce latency; premium dedicated nodes for apps needing guaranteed throughput.

AI VisibilityBeta
Overall Score
D33
Category Rank
#1 of 1
AI Consensus
56%
Trend
up
Per Platform
ChatGPT
40
Perplexity
40
Gemini
29

About

Ankr is a Web3 infrastructure platform offering remote procedure call node access to more than 30 blockchain networks through a globally distributed network of nodes run by independent operators. Unlike centralized providers that operate their own data centers exclusively, Ankr's decentralized architecture routes requests across geographically distributed nodes, improving latency for users in regions underserved by US- or EU-centric infrastructure. Its public free-tier RPC endpoints — available for Ethereum, BNB Chain, Polygon, Avalanche, Fantom, and dozens of others — have made Ankr one of the most widely used infrastructure providers in the multi-chain developer ecosystem.

Full profile

AI Visibility Head-to-Head

66
Overall Score
33
#12
Category Rank
#1
55
AI Consensus
56
up
Trend
up
68
ChatGPT
40
62
Perplexity
40
76
Gemini
29
76
Claude
25
60
Grok
40

Capabilities & Ecosystem

Capabilities

Only FreeAgent
Accounting Software
Only Ankr
Multi-Chain RPC Infrastructure

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