Franklin Resources vs D. R. Horton

Side-by-side comparison of AI visibility scores, market position, and capabilities

D. R. Horton leads in AI visibility (76 vs 71)
Franklin Resources logo

Franklin Resources

LeaderConsumer Finance

Enterprise

San Mateo CA global asset manager (NYSE: BEN) ~$1.65T AUM, $5.2B FY2024 revenue; Legg Mason/Putnam multi-boutique, Western Asset outflows from 2024 regulatory issues, competing with BlackRock and Fidelity.

AI VisibilityBeta
Overall Score
B71
Category Rank
#10 of 290
AI Consensus
69%
Trend
stable
Per Platform
ChatGPT
76
Perplexity
66
Gemini
76

About

Franklin Resources, Inc. (Franklin Templeton) is a San Mateo, California-based global investment management company — publicly traded on the New York Stock Exchange (NYSE: BEN) as an S&P 500 Financials component — managing mutual funds, ETFs, institutional separate accounts, and alternative investments across fixed income, equity, multi-asset, and alternative strategies through approximately 10,000 employees serving clients in 165 countries. In fiscal year 2024 (ending September 2024), Franklin Templeton reported assets under management of approximately $1.65 trillion and revenues of approximately $5.2 billion, with the company navigating the transition from traditional active management toward alternative investments and ETF expansion following the transformative 2020 acquisition of Legg Mason ($4.5 billion — adding Western Asset Management, Brandywine Global, Clarion Partners, and other boutique managers) and subsequent acquisitions including Benefit Street Partners (credit), Lexington Partners (secondary private equity), and Putnam Investments (2023 acquisition expanding retirement plan distribution). CEO Jenny Johnson leads Franklin Templeton's multi-boutique strategy: preserving the investment independence of each acquired brand (Western Asset Management operates as an autonomous fixed income manager, Clarion Partners as a standalone real estate manager) while sharing back-office, compliance, distribution, and technology infrastructure to extract operating leverage from the combined firm's $5+ billion revenue base.

Full profile
D. R. Horton logo

D. R. Horton

LeaderConsumer Retail

Enterprise

Nation's largest homebuilder; 89,690 homes FY2024; $36.8B revenue; Express Homes entry-level focus; Forestar vertical land integration; rate buydown strategy sustains demand vs 6%+ mortgages.

AI VisibilityBeta
Overall Score
B76
Category Rank
#5 of 290
AI Consensus
55%
Trend
stable
Per Platform
ChatGPT
68
Perplexity
70
Gemini
86

About

D.R. Horton is the nation's largest homebuilder by volume, founded in 1978 by Donald Ray Horton in Fort Worth, Texas and now headquartered in Arlington, Texas, trading on NYSE (DHI). The company delivered approximately 89,690 homes in fiscal year 2024 (ending September 30) and generated $36.8 billion in revenues under CEO Paul Romanowski, who succeeded longtime CEO David Auld in 2024. D.R. Horton operates across 118 markets in 33 states, targeting the broadest range of price points in the industry from entry-level starter homes under the Express Homes brand through core D.R. Horton family homes to luxury properties under Emerald Homes and Freedom Homes age-restricted communities. The company's scale and geographic diversification provide resilience against regional housing market downturns and allow efficient land acquisition across America's fastest-growing metropolitan markets.

Full profile

AI Visibility Head-to-Head

71
Overall Score
76
#10
Category Rank
#5
69
AI Consensus
55
stable
Trend
stable
76
ChatGPT
68
66
Perplexity
70
76
Gemini
86
78
Claude
80
79
Grok
78

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