Found vs goodfin

Side-by-side comparison of AI visibility scores, market position, and capabilities

goodfin leads in AI visibility (94 vs 19)
Found logo

Found

EmergingFinancial Technology

Self-Employed Banking

Found is a banking and tax platform built for self-employed workers, combining a business account with automated tax tracking, estimated payments, and bookkeeping.

AI VisibilityBeta
Overall Score
D19
Category Rank
#1 of 1
AI Consensus
58%
Trend
up
Per Platform
ChatGPT
13
Perplexity
22
Gemini
30

About

Found is a fintech company founded in 2019 that provides an all-in-one banking and tax solution specifically designed for the self-employed, including freelancers, contractors, gig workers, and solo business owners. The platform combines a business checking account and debit card with automated bookkeeping, real-time tax liability tracking, and automatic quarterly estimated tax payments, addressing the administrative burden that disproportionately affects independent workers who manage their own finances without a finance department. Found raised $60M in Series B funding and serves hundreds of thousands of self-employed customers across industries including creative services, consulting, construction, and gig platforms. The company differentiates from general business banking by deeply integrating tax management, helping users understand their tax exposure in real time and set aside appropriate funds automatically. As the independent workforce continues to grow as a share of the economy, Found addresses an underserved segment that traditional banks have historically ignored in favor of W-2 employed consumers.

Full profile
goodfin logo

goodfin

LeaderFinance

General

AI wealth platform giving high-net-worth individuals access to private equity and pre-IPO investments with AI personalization; $4M from Giant Ventures and YC competing with Yieldstreet for alternative investment democratization.

AI VisibilityBeta
Overall Score
A94
Category Rank
#103 of 1158
AI Consensus
75%
Trend
stable
Per Platform
ChatGPT
90
Perplexity
86
Gemini
88

About

goodfin is a Santa Monica-based AI-powered wealth management platform that provides high-net-worth individuals and startup founders with access to alternative investments — private equity, venture capital, and pre-IPO company shares — that are typically available only to institutional investors and ultra-high-net-worth family offices. Founded in 2022 and backed by Giant Ventures and Y Combinator with $4 million in seed funding, goodfin uses AI to provide personalized alternative investment recommendations, portfolio construction, and automated rebalancing that enables sophisticated investors to diversify beyond public markets.

Full profile

AI Visibility Head-to-Head

19
Overall Score
94
#1
Category Rank
#103
58
AI Consensus
75
up
Trend
stable
13
ChatGPT
90
22
Perplexity
86
30
Gemini
88
20
Claude
97
29
Grok
91

Key Details

Category
Self-Employed Banking
General
Tier
Emerging
Leader
Entity Type
brand
company

Capabilities & Ecosystem

Capabilities

Only Found
Self-Employed Banking

Integrations

Only goodfin
goodfin is classified as company.

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