Forto vs Google

Side-by-side comparison of AI visibility scores, market position, and capabilities

Google leads in AI visibility (95 vs 31)

Forto

1Logistics & Supply Chain

Digital Freight Forwarding

Forto is a Berlin digital freight forwarder; raised $617M (Series D at $2.1B valuation, 2022); multi-modal ocean, air, rail; 2,500+ enterprise customers; launched FortoLabs AI SaaS in 2025.

AI VisibilityBeta
Overall Score
D31
Category Rank
#3 of 3
AI Consensus
60%
Trend
up
Per Platform
ChatGPT
42
Perplexity
26
Gemini
41

About

Forto is a digital freight forwarding and supply chain visibility platform that modernizes international trade for mid-market and enterprise shippers. Founded in 2016 in Berlin as FreightHub and rebranded to Forto in 2021, the company replaces legacy freight forwarding processes — characterized by email chains, PDF documents, and opaque pricing — with a digital platform that provides real-time shipment visibility, instant quoting, automated documentation, and proactive disruption alerting across ocean, air, and rail freight modes.

Full profile

Google

LeaderConsumer Technology

LLM Platform

Gemini 3 Ultra outperforms on major benchmarks; Gemini chatbot 750M MAU; AI Overviews reaches 2B monthly users. Google Cloud Vertex AI serves Anthropic + Meta. $2B invested in Anthropic; deep integration of AI across Search, Workspace, Android.

AI VisibilityBeta
Overall Score
A95
Category Rank
#3 of 8
AI Consensus
100%
Trend
down
Per Platform
ChatGPT
99
Perplexity
99
Gemini
99

About

Google is a Mountain View, California-based global technology company — the world's dominant search engine and digital advertising platform — operating Google Search (the most visited website on the internet, processing 8.5 billion+ searches daily), YouTube (2+ billion monthly users, the world's second-largest search engine), Google Ads (the dominant digital advertising marketplace), Android (3 billion+ device operating system), and Google Cloud (the #3 cloud platform). Part of Alphabet Inc. (NASDAQ: GOOGL), Google generated $350+ billion in consolidated Alphabet revenue in fiscal year 2024 with Google Services (Search + YouTube + Google Network) contributing approximately $285 billion.

Full profile

AI Visibility Head-to-Head

31
Overall Score
95
#3
Category Rank
#3
60
AI Consensus
100
up
Trend
down
42
ChatGPT
99
26
Perplexity
99
41
Gemini
99
35
Claude
99
32
Grok
99

Capabilities & Ecosystem

Capabilities

Only Forto
Digital Freight Forwarding
Only Google
LLM Platform
Google is classified as company.

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