Forto vs Flexport
Side-by-side comparison of AI visibility scores, market position, and capabilities
Forto is a Berlin digital freight forwarder; raised $617M (Series D at $2.1B valuation, 2022); multi-modal ocean, air, rail; 2,500+ enterprise customers; launched FortoLabs AI SaaS in 2025.
About
Forto is a digital freight forwarding and supply chain visibility platform that modernizes international trade for mid-market and enterprise shippers. Founded in 2016 in Berlin as FreightHub and rebranded to Forto in 2021, the company replaces legacy freight forwarding processes — characterized by email chains, PDF documents, and opaque pricing — with a digital platform that provides real-time shipment visibility, instant quoting, automated documentation, and proactive disruption alerting across ocean, air, and rail freight modes.
Tech-enabled freight forwarder; founder Ryan Petersen returned as CEO Sept 2023 after Dave Clark exit; Shopify Logistics acquisition 2023; ~$2.1B revenue; Red Sea disruptions created demand spike.
About
Flexport is a technology-enabled global freight forwarding and supply chain management platform founded in 2013 by Ryan Petersen in San Francisco, California. Operating as a private company with backing from investors including Andreessen Horowitz, Founders Fund, and SoftBank, Flexport generated approximately $2.1 billion in revenues in FY2023, serving thousands of importers and exporters with ocean freight, air freight, customs brokerage, and trade financing services. The company's founding thesis—digitizing the paper-intensive, opaque freight forwarding industry with real-time visibility, data analytics, and API integration—positioned Flexport as a technology disruptor against traditional freight forwarders including Kuehne+Nagel, DB Schenker, and C.H. Robinson.
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