Formlabs vs Rockwell Automation
Side-by-side comparison of AI visibility scores, market position, and capabilities
Formlabs is the global leader in professional SLA and SLS 3D printing, with the Fuse Series holding 55% of worldwide SLS unit sales in 2025. $2B valuation, 738 employees, backed by SoftBank Vision Fund 2.
About
Formlabs was founded in 2011 at MIT, initially through a Kickstarter campaign that became one of the most successful hardware crowdfunding projects of its era. The company pioneered desktop stereolithography (SLA) 3D printing and has since expanded into selective laser sintering (SLS) technology, becoming the global leader in both categories for the professional market. Its flagship product lines include the Form 4 (SLA) and Fuse Series (SLS), alongside a comprehensive materials portfolio spanning engineering resins, biocompatible materials, dental-specific resins, and industrial nylon powders.
$8.3B revenue FY2024 (-8.8% YoY); Q3 FY2025 $2,144M (+5% YoY recovery); Total ARR +16% FY2024, +7% Q3 FY2025; North America best-performing market; industrial automation leader
About
Rockwell Automation is the world's largest company dedicated solely to industrial automation and digital transformation, founded in 1903 and headquartered in Milwaukee, Wisconsin. The company's mission is to expand human possibility by connecting people's ingenuity with the potential of technology to build a more productive and sustainable world. Its core technology portfolio spans programmable logic controllers (PLCs), industrial networking, motion control, and safety systems that form the backbone of manufacturing operations globally.\n\nRockwell's product and software platform — marketed under the Logix, FactoryTalk, and Plex brands — covers everything from discrete and process automation hardware to cloud-based MES, ERP, and AI-driven analytics for smart manufacturing. The Plex acquisition brought cloud-native manufacturing execution and ERP capabilities into the portfolio, expanding Rockwell's appeal to mid-market manufacturers. Annual recurring revenue (ARR) grew 16% in FY2024, reflecting strong adoption of its software and subscription offerings across the installed base.\n\nRockwell reported $8.3 billion in revenue for FY2024 and showed 5% year-over-year recovery in Q3 FY2025 after inventory correction headwinds in prior periods. North America remains its strongest and most profitable market. The company is investing heavily in industrial AI and edge computing to capitalize on the fourth industrial revolution, competing with Siemens, ABB, and Honeywell. Its dominant North American installed base and deep customer switching costs provide significant pricing power and long-term revenue visibility.
AI Visibility Head-to-Head
Key Details
Capabilities & Ecosystem
Capabilities
Integrations
Also Compare
Track AI Visibility in Real Time
Monitor how your brand performs across ChatGPT, Gemini, Perplexity, Claude, and Grok daily.