Forma vs Turing
Side-by-side comparison of AI visibility scores, market position, and capabilities
Forma (San Francisco) is a flexible benefits platform offering personalized lifestyle spending accounts across wellness, learning, and childcare categories; raised $40M Series B; formerly known as Twic.
About
Forma is a San Francisco-based flexible benefits platform that replaces rigid, one-size-fits-all benefit plans with personalized lifestyle spending accounts (LSAs). Employers set a budget and define eligible categories—wellness, learning, home office, childcare, and more—while employees spend through a dedicated Forma card or reimbursement portal. The platform integrates with major HRIS and payroll systems, giving HR teams real-time utilization data and compliance controls without administrative overhead. Founded in 2017 and formerly known as Twic, Forma raised $40M in Series B funding and counts hundreds of mid-market and enterprise employers among its customers.\n\nForma's product philosophy centers on benefit equity: every employee receives the same dollar value but can allocate it toward what matters most to their individual life stage and circumstances. The platform supports dozens of pre-configured spending categories and allows custom merchant rules, giving employers flexibility to align benefits with their culture and values. Employees access their balance via a mobile app, web portal, or physical card, and Forma handles receipts, compliance categorization, and IRS substantiation automatically.\n\nIn a competitive HR tech market increasingly focused on total rewards differentiation, Forma positions itself as an antidote to benefit fragmentation. Rather than managing separate vendors for gym reimbursements, tuition assistance, and commuter benefits, HR teams consolidate everything into a single LSA or multi-account structure. The company targets the 200-to-5,000-employee segment where benefits complexity is high but enterprise HRIS platforms often lack native LSA tooling.
Turing is a $2.2B AI talent and services unicorn; raised $111M Series E in Mar 2025; accelerates frontier AI research for leading AI labs; partnered with HUMAIN on the first AI agent marketplace for enterprise (Mar 2026).
About
Turing is a San Francisco-based AI-powered talent acquisition and enterprise AI services company founded in 2018. Originally known as a platform for connecting businesses with vetted remote software engineers, Turing has evolved into a research accelerator for frontier AI labs and a trusted partner for enterprises deploying advanced AI systems. The company employs approximately 6,574 people and has raised $111M in a Series E round in March 2025, giving it a valuation of $2.2B.
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