Firstbase vs Block
Side-by-side comparison of AI visibility scores, market position, and capabilities
Firstbase is an all-in-one platform for global founders to incorporate and operate a US company; raised $65M Series B led by Kleiner Perkins with a16z participation, serving 30K+ businesses across 198 countries.
About
Firstbase is a business operating platform built specifically for international entrepreneurs and remote-first founders who want to start and run a US company without relocating. The platform handles the full compliance and operations stack — company incorporation, registered agent services, a premium US business address, EIN filing, bookkeeping, cap table management via Carta integration, and banking setup through Mercury — in a unified, self-serve interface. Customers in 198 countries have used Firstbase to form more than 30,000 businesses, and its portfolio has collectively raised over $3B from investors.
San Francisco fintech (NYSE: SQ) added to S&P 500 July 2025; Cash App $5.0B gross profit, Square $3.7B, Afterpay BNPL integration, Jack Dorsey CEO competing with PayPal/Venmo and Stripe for merchant and consumer fintech.
About
Block, Inc. is a San Francisco, California-based financial technology company — publicly traded on the New York Stock Exchange (NYSE: SQ) as an S&P 500 Information Technology component (added to the S&P 500 on July 23, 2025, replacing Hess Corporation) — operating two primary financial platforms: Square (merchant payment processing, point-of-sale hardware, and business banking for small-to-mid-size merchants) and Cash App (peer-to-peer payments, digital banking, stock investing, and Bitcoin transactions for individuals) alongside Afterpay (buy now pay later), Tidal (music streaming), and TBD (decentralized finance), through approximately 12,000 employees. CEO Jack Dorsey (co-founder with Jim McKelvey in 2009 as Square, rebranded to Block in December 2021) leads the company's strategy of building an interconnected ecosystem of financial services that connect individual consumers (Cash App) with merchants (Square) and the broader financial ecosystem. In fiscal year 2024, Block reported gross profit of approximately $8.9 billion, with Cash App generating approximately $5.0 billion in gross profit (+14% year-over-year) driven by Cash App Card, direct deposit adoption, and Cash App Pay, while Square generated approximately $3.7 billion in gross profit (+9%) driven by software and banking products alongside payment processing. Block acquired Afterpay for $29 billion in January 2022 — integrating the Australian buy-now-pay-later platform into both Square (merchant installment offer at checkout) and Cash App (consumer Afterpay integration).
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