Figures vs Insomnia

Side-by-side comparison of AI visibility scores, market position, and capabilities

Figures leads in AI visibility (37 vs 31)
Figures logo

Figures

EmergingGlobal Payroll & Compensation Management

Compensation Benchmarking

Figures raised €10M+ for crowdsourced real-time comp benchmarking and pay equity analytics for European tech companies across France, Germany, UK, and Spain; founded 2020, Paris.

AI VisibilityBeta
Overall Score
D37
Category Rank
#2 of 2
AI Consensus
90%
Trend
up
Per Platform
ChatGPT
41
Perplexity
40
Gemini
40

About

Figures was founded in 2020 in Paris, France and raised over €10M to build a compensation benchmarking and pay equity platform specifically designed for European technology companies. The company recognized that most compensation data in Europe was either US-centric, outdated, or locked in expensive analyst subscriptions, and built a crowdsourced compensation database with real-time data from tech companies across France, Germany, the UK, Spain, and other European markets.\n\nThe platform allows HR leaders and compensation managers to benchmark salaries, equity grants, and total compensation packages against relevant peer companies using role, seniority, location, company stage, and industry filters. Figures also provides pay equity analysis tools that help companies identify and address gender and demographic pay gaps within their organizations, which is increasingly important as European pay transparency regulations come into force across EU member states.\n\nFigures integrates with HRIS systems to automate the data submission process for contributing companies, reducing the friction of participation in its benchmarking network and improving data freshness. The company competes against Radford, CompensationTool, and global platforms like Pave and Assemble in the compensation benchmarking category, with its European tech focus and pay equity capabilities as its primary differentiators.

Full profile
Insomnia logo

Insomnia

EmergingDeveloper Tools & Platforms

General

Kong-acquired (2019) open-source API testing and development platform with 1M+ users; Insomnia 10 added AI Runner, competing with Postman for the API client developer tooling market.

AI VisibilityBeta
Overall Score
D31
Category Rank
#232 of 1158
AI Consensus
79%
Trend
up
Per Platform
ChatGPT
32
Perplexity
32
Gemini
25

About

Insomnia is an open-source API development and testing platform that provides developers with a powerful client for designing, debugging, and testing REST, GraphQL, SOAP, and WebSocket APIs — offering an intuitive interface for crafting API requests, inspecting responses, organizing API collections, and writing automated tests without the complexity of commercial alternatives. Founded in 2014 by Gregory Schier in Victoria, Canada, Insomnia was acquired by Kong (the leading API management company) in October 2019 and has grown to over 1 million users as of September 2024.

Full profile

AI Visibility Head-to-Head

37
Overall Score
31
#2
Category Rank
#232
90
AI Consensus
79
up
Trend
up
41
ChatGPT
32
40
Perplexity
32
40
Gemini
25
37
Claude
27
39
Grok
32

Capabilities & Ecosystem

Capabilities

Only Figures
Compensation Benchmarking

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