Side-by-side comparison of AI visibility scores, market position, and capabilities
FedEx-owned retail print and shipping services chain with 2,200 US locations; same-day printing and FedEx drop-off competing with Staples print centers for business services.
FedEx Office (formerly Kinko's) is a retail print and business services chain owned by FedEx Corporation (NYSE: FDX) — operating approximately 2,200 locations in the US that provide printing, copying, finishing (binding, laminating, large-format printing), FedEx shipping services, packing, mailbox rentals, and business center services for consumers, small businesses, students, and professionals. FedEx acquired Kinko's in 2004 for $2.4 billion and rebranded the chain as FedEx Office in 2008, integrating it with FedEx's shipping network.\n\nFedEx Office's business model combines two revenue streams: print and document services (printing presentations, marketing materials, banners, architectural drawings) and FedEx retail shipping locations (where customers can drop packages, buy packaging, and access FedEx services without going to a FedEx distribution center). The locations serve as both retail print shops and access points for FedEx's shipping network — creating convenience for small businesses that regularly ship and print. Same-day printing for presentations and event materials is a key use case where FedEx Office's retail footprint creates value.\n\nIn 2025, FedEx Office competes with Staples (print services), OfficeMax/Office Depot (print centers), and online print services (Vistaprint, Moo, Printingforless) for print services business. The physical retail print market has contracted as office printing volumes have declined and online alternatives have grown, but FedEx Office's co-location with FedEx shipping creates a defensible position for customers who need both services. FedEx has been evaluating strategic options for FedEx Office as it focuses on its logistics core business. The 2025 strategy focuses on growing the shipping access point value (with package pickup lockers supplementing counter service), maintaining corporate print contracts, and serving the event and marketing print occasions that still require physical retail.
Value-positioned RTD iced tea from PepsiCo-Unilever joint venture; bold flavors at accessible prices in convenience stores competing with AriZona in mainstream tea.
Brisk is a functional beverage brand offering ready-to-drink iced tea and juice drinks, jointly owned by PepsiCo and Unilever under the Lipton brand partnership. Launched in the 1990s, Brisk positioned itself as a bold, value-priced iced tea targeting younger consumers who wanted flavorful, refreshing beverages at affordable prices — often sold in large cans and bottles that delivered more volume at lower per-ounce costs than premium tea brands. The brand's irreverent advertising featuring clay-animated celebrities became culturally memorable.
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