farmtheory vs Convoy
Side-by-side comparison of AI visibility scores, market position, and capabilities
Bengaluru India YC W20 B2B agri-food platform delivering fresh produce to 1,500+ commercial kitchens within 20 hours of harvest; $1.96M total ($1.
About
farmtheory is a Bengaluru, India-based B2B agri-food platform — backed by Y Combinator (W20) with $1.96 million in total funding including a $1.45 million seed in February 2024 led by Merak Ventures from 16 total investors including Y Combinator — operating as India's first specialized fresh produce delivery service for commercial kitchens, delivering fruits and vegetables within 20 hours of harvesting to cloud kitchens, catering companies, food processors, and restaurants. Founded in 2019 and serving 1,500+ commercial kitchens with 3,000+ partner farmers onboarded, farmtheory sources "freeform" produce (unsold inventory from farmers) directly from farm level — eliminating the traditional mandi (wholesale market) intermediaries that add cost, delay, and quality degradation between farm harvest and kitchen delivery.
Convoy was the digital freight marketplace that reached $3.8B valuation before shutting down in October 2023; assets were acquired by Flexport as the US trucking industry's digital transformation continues.
About
Convoy was a Seattle-based digital freight network that operated an automated matching platform connecting shippers with trucking carriers, aiming to bring Uber-style efficiency to the highly fragmented US trucking industry. Founded in 2015 by Dan Lewis and Grant Goodale, Convoy raised over $900M from investors including Google, Jeff Bezos, and T. Rowe Price, reaching a peak valuation of $3.8 billion as it grew to handle hundreds of thousands of loads per month across a network of hundreds of thousands of trucks.
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